The present investigation compared expectations held by male and female clients and nonclients for group and individual counseling modes. These expectations were measured by the Expectations About Counseling questionnaire (Tinsley, Workman, & Kass, 1980). Results indicated significant differences between the two modes, the sexes, and the two populations (clients and nonclients); however, no interaction effects were noted. Results are discussed in terms of how differential beliefs about group and individual counseling may affect participation rates and behaviors and how professionals may use the present results to better promote counseling services.