The kinetics of reaction between AuCl4-, and the azo-dye pyridine-2-azo-pdimethylaniline (PADA) have been investigated in water and in the presence of DTAC micelles, using classical spectrophotometry and the stopped-flow technique. PADA reacts with different chloro/hydroxo gold(III) complexes, in turn formed as the pH and Cl-concentration were changed, according to a network of parallel paths. In aqueous solution, at low pH values, a fast step is observed which is ascribed to the ligand induced expulsion of a labile water molecule from the reacting species Au(H2O)Cl3 which forms at low pH values. At higher values of pH, the reaction is much slower because in the key step PADA has to replace the more inert Clions in the gold coordination shell. In the presence of DTAC a remarkable catalytic effect is observed, owing to the absorption and attraction of the reactants on the micelle surface. Moreover, DTAC favors the formation of aquochloro aurates, thus inducing a change in the gold(III) speciation compared to that in water. The analysis of the data suggests that the aquo species Au(H2O)Cl3 and Au(H2O)2Cl2 + play a major role in the reaction mechanism.