Effects of mobile AR-enabled interactions on retention and transfer for learning in art museum contexts

Lu, Weiquan; Nguyen, LinhChi; Chuah, Teong Leong; Yi-Luen, Ellen

doi:10.1109/ismar-amh.2014.6935432

Cited by 9 publications

(2 citation statements)

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“…Moreover, gamifying the AR experience could increase visitor engagement and satisfaction [19], as the successful implementation of gamification will contribute to other outcomes such as loyalty, relationship development, and repeated interaction [20]. Furthermore, relevant for the present study is that AR allows the inclusion of additional content to the exhibit interactively [21], amplifying a visitor's physical or sensory reality [22]. Despite AR's popularity, scholars have not agreed upon a common definition.…”

Section: From Augmented Reality To Augmented Communicationmentioning

confidence: 99%

“…Moreover, tom Dieck and Jung [38] demonstrates that AR could persuade children to visit museums while teachers enjoy the opportunity to have interactive visits that might trigger students' interest in history. An increasing number of scholars have contributed evidence that AR improves learning in different museum contexts, such as art [21,39,40], science [36,41], history [13], or natural history [42,43].…”

Section: The Museum's Communication With Young Audiencesmentioning

confidence: 99%

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Augmenting Museum Communication Services to Create Young Audiences

Nechita

Rezeanu

2019

Sustainability

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The aim of this paper is to demonstrate how museums use Augmented Reality (AR) to enhance communication services with their audiences and attract new ones. Still, there is no definite answer to how young audiences perceive the educational effects of experiencing this augmented space of communication as an immersive medium. This study is based on a survey of 400 students after they visited an AR technology-enhanced exhibition held by a local history museum. Two stimulus–response marketing scale metrics, widely used to assess TV commercials, were adapted for AR experiences and validated. The mediation analysis revealed an intervening emotional mechanism, in which the multisensory AR experience has educational effects through entertainment and empathy. An improved stimulus–response empirical model is proposed, in which AR technologies, as environmental multisensory stimuli, produce cognitive responses through emotional immersion. The findings have significance in improving how museums encode their message using AR technologies as a secondary communication medium with young audiences. This study could help museum professionals and application developers to find AR implementation solutions as service tools to enhancing user experience by using a widely tested scale for evaluating TV commercials applied to measure AR experiences.

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Section: From Augmented Reality To Augmented Communicationmentioning

confidence: 99%