Effects of needs-based motivations on attitudes and repurchase intention of energy-efficient products

How can social needs impact on meaningful sports consumption?

“… Madupu (2006) also pointed out that online sharing economy platforms have economic and social attributes, thus consumers can satisfy their social needs for belonging and identity by participating in virtual communities ( Madupu, 2006 ). In the field of green consumption research, consumers’ social needs can significantly influence their attitudes toward energy-efficient products and their willingness to repurchase ( Wang and Li, 2021 ). In the sports research field, encouraging social interaction in sports consumption can contribute to satisfying sociability needs by emphasizing a range of social values such as teamwork and peer camaraderie in sports ( Kim and James, 2019 ).…”

“…Second, this paper further enriches the research object of social needs by exploring the influence of social needs on meaningful sports consumption behavior in the field of sports consumption. Current research on social needs has focused on the fields, such as children’s cell phone addiction ( Suki, 2013 ), green consumption ( Wang and Li, 2021 ), public service development ( Yu, 1992 ), and virtual community participation ( Kong and Zhao, 2018 ). Most studies on social needs have only concerned the impact of social needs on general consumption behaviors, in which its impact on meaningful consumption behaviors was neglected.…”

“…For example, meaningful consumption is seen as a systematic symbolic manipulation behavior ( Baudrillard, 1988 ), where people are keen on a commodity brand because of the pursuit of ideological values within the symbol, which may be symbolic meanings such as status, wealth, and taste. Meaningful consumption behavior has been effectively explored in the green product consumption filed, where the environmental attributes behind consumers’ consumption of energy-efficient products are given some moral significance ( Wang and Li, 2021 ). In media consumption, people watching sad movies can experience more complex emotional reflections of bitterness, introspection, and compassion, reflecting a deeper insight into the human condition and a broader understanding of the meaning of life ( Oliver and Raney, 2011 ).…”

“…In a consumer-led economy, sports products is evolved to meet the needs of consumers ( Zhang, 2005 ). Wang and Li (2021) pointed out that the need for social recognition is a critical factor in the consumption of green products, which not only have functional ecological benefits ( Sadovnikova and Pujari, 2017 ), but also trigger social and moral values in the consumption process ( Muralidharan and Xue, 2016 ). Higher levels of social needs influence consumers’ generation of meaningful sports consumption behaviors.…”

The Influence Path of Customer Gratitude on Repeat Purchase Intention Based on SEM: An Analysis of Chain Mediation Effect

“…Positive consumer attitudes towards products can be a motivating factor for consumer purchases [37]. Wang and Li [38] found that product attitudes have a positive effect on consumers' willingness to make repeated purchases when they studied the effect of needs-based motivation on attitudes and repeated purchase intentions for energy-efficient products. Accordingly, the fifth hypothesis (H5) was formulated.…”