2021
DOI: 10.1111/poms.13381
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Effects of Online–Offline Service Integration on e‐Healthcare Providers: A Quasi‐Natural Experiment

Abstract: E‐healthcare platforms start to integrate medical services across online and offline channels, where providers can perform online consultations, schedule patients’ offline visits, synchronize relevant medical records, and finally, answer online inquiries regarding follow‐up and recovery anytime and anywhere within one operations management function (i.e., online–offline service integration). In this study, we seek to quantify the effects of online–offline service integration on the e‐healthcare providers’ dema… Show more

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Cited by 71 publications
(36 citation statements)
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“…Compared with the research using mathematical models, there are relatively few empirical studies on on-demand service platform operations management. Through our reading and sorting of the literature, we find that for empirical research with a single platform as the research object, field experiments and natural experiments are the most common empirical research methods (Sun et al, 2019a;Cui et al, 2020;Wang et al, 2020a;Huang et al, 2021;Mejia and Parker, 2021;Xu et al, 2021;Yan et al, 2021). Such studies are often based on actual data provided by large, well-known platforms.…”
Section: Literature Discussionmentioning
confidence: 99%
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“…Compared with the research using mathematical models, there are relatively few empirical studies on on-demand service platform operations management. Through our reading and sorting of the literature, we find that for empirical research with a single platform as the research object, field experiments and natural experiments are the most common empirical research methods (Sun et al, 2019a;Cui et al, 2020;Wang et al, 2020a;Huang et al, 2021;Mejia and Parker, 2021;Xu et al, 2021;Yan et al, 2021). Such studies are often based on actual data provided by large, well-known platforms.…”
Section: Literature Discussionmentioning
confidence: 99%
“…They empirically examined the impact of unstructured emotional information that service providers offer on the popularity and sales of services in space-sharing platforms. Huang et al (2021) investigated the impact of online-offline service integration on demand and reputational outcomes for e-healthcare. Using quasi-natural experiments on e-healthcare platforms, they investigated the moderating role of provider-specific characteristics by performing a differential analysis combined with different matching strategies.…”
Section: Literature Discussionmentioning
confidence: 99%
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“…Many people who were locked in their homes, very often struggling with preexisting conditions, abandoned their treatment [53,54]. In many cases, doubts about the efficiency of e-healthcare were rising [55][56][57]. For those who previously had no mental health issues, loneliness and social isolation became the biggest struggle, despite physical closeness in densely inhabited areas.…”
Section: Mental Health and Covid-19mentioning
confidence: 99%
“…In addition, the impact of integrating online and offline healthcare services on hospitals has been extensively studied. For example, as indicated by Huang, et al [4], such integration can improve the professional reputation of hospitals.…”
Section: Introductionmentioning
confidence: 95%