Effects of personification and anthropomorphic tendency on destination attitude and travel intentions

Letheren, Kate; Martin, Brett; Jin, Hyun Seung

doi:10.1016/j.tourman.2017.03.020

Cited by 63 publications

(35 citation statements)

References 41 publications

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“…Building on previous research that suggested personifying destinations with human-like characteristics can result in favorable marketing outcomes (e.g., Ekinci, Sirakaya-Turk, and Baloglu 2007; Letheren, Martin, and Jin 2017; Murphy, Moscardo, and Benckendorff 2007), we proposed and found people can attribute values to destinations in a way that is consistent with the Schwartz (1992) theory of human values. In contrast with the more established trait-based literature on destination personality (e.g., Boksberger et al 2011; Klabi 2012; Usakli and Baloglu 2011), our values-based framework offers researchers a robust and generalizable approach to examining destination personality.…”

Section: Discussionmentioning

confidence: 79%

“…Prior research has suggested that personifying destinations with human-like characteristics can lead to more favorable outcomes than branding based on functional attributes, such as beaches or scenery (Ekinci, Sirakaya-Turk, and Baloglu 2007). Indeed, Marketers view personification as an important way to differentiate similar destinations (Murphy, Moscardo, and Benckendorff 2007; Usakli and Baloglu 2011) and to promote favorable attitudes and travel intentions (Letheren, Martin, and Jin 2017).…”

Section: Introductionmentioning

confidence: 99%

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Personifying Destinations: A Personal Values Approach

Lee

Sneddon

et al. 2019

Journal of Travel Research

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In this article, we examine whether tourists ascribe value priorities to destinations in a way that is consistent with the structure of the Schwartz theory of human values. In study 1, we test a new measure of destination values to elicit tourists’ perceptions of the values of a recent memorable holiday destination and whether these values reflect their holiday experiences. In study 2, we use the same measure to elicit tourists’ perceptions of four popular international destinations (London, New York, Paris, and Bangkok) and examine whether person–destination values congruence influences visit intentions. Across both studies we show that tourists’ perceptions of a destination’s values share a common structure consistent with values theory, but they differ widely in the value priorities they ascribe to destinations. We also found that destination values reflect tourist’s value-expressive holiday experiences and that self-congruity was associated with intentions to visit a destination.

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Section: Discussionmentioning

confidence: 79%

Section: Introductionmentioning

confidence: 99%

Personifying Destinations: A Personal Values Approach

Lee

Sneddon

et al. 2019

Journal of Travel Research

View full text Add to dashboard Cite

show abstract

“…The 15 nonanthropomorphic items were not included as they do not measure anthropomorphising. The IDAQ demonstrates good internal consistency(Letheren, Martin, & Jin, 2017) and moderately high reliability(Waytz et al, 2010). Cronbach's alpha was .824, indicating a high level of internal consistency for the current sample.…”

mentioning

confidence: 79%

Seeing minds: A Signal Detection Study of Agency Attribution in Autism and Psychosis

Lisøy¹

2018

Preprint

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The phenotypic behaviour associated with psychosis and autism spectrum disorder (ASD) have been theorised to stem from diametrically opposite tendencies in mental state attribution. We investigated whether tendencies towards psychosis and ASD relate to opposite tendencies in agency attribution. Participants from the general population (N=165) completed a visual search task, where the goal was to identify (intentional) chasing motion. In line with predictions, psychotic traits were associated with a bias to see chasing. In contrast, we found no support that autistic traits reduced agency detection. There was also an oddity in the relationship between bias and ability to detect chasing. We discuss the implication of our findings in light of social brain theories and methodological issues of signal detection theory.

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“…Participants read the scenario and were randomly assigned to the CIC conditions, as in the pretest, then completed a survey that contained the manipulation checks, dependent measures, and three covariates: social network proneness (Ho-Dac, Carson, and Moore 2013), social media credibility (Hautz et al 2014), and destination experience with the Alps. We used a semantic differential scale to measure attitudes toward the destination (Appendix C); many prior studies confirm the viability of measuring attitudes toward an object with such scales (Ajzen 2008; Ferraro, Kirmani, and Matherly 2013; Hsu, Cai, and Li 2010; Huang and Hsu 2009; Jalilvand et al 2012; Lam and Hsu 2006; Letheren, Martin, and Jin 2017; Zarrad and Debabi 2015). In addition, we used 7-point Likert-type scales (1 = strongly disagree and 7 = strongly agree) to measure realistic travel expectations and covariates (Appendix C).…”

Section: Study 1: Mediating Role Of Realistic Travel Expectationsmentioning

confidence: 99%

When Climate-Induced Change Reaches Social Media: How Realistic Travel Expectations Shape Consumers’ Attitudes toward the Destination

Scholl-Grissemann

Peters

Teichmann

2019

Journal of Travel Research

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The Web 2.0 has significantly changed how consumers plan for and book trips. For example, online content showing climate-induced, unfavorable conditions at a destination might influence overall attitudes toward that destination. Two experimental studies confirm that when consumers learn of unfavorable conditions in a destination (e.g., snow deficiency) through online content, they develop more realistic travel expectations and ultimately more positive attitudes toward the destination, compared with when they review online content that ignores the unfavorable conditions. In addition, user-generated content influences the mediating effect of realistic expectations on the relationship between climate-induced, unfavorable conditions at a destination and attitudes toward the destination, whereas DMO-generated content does not. Implications underline the importance of realistic destination marketing communication strategies. The study contributes to the understanding of consumer response to realistic social media content in tourism.

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Effects of personification and anthropomorphic tendency on destination attitude and travel intentions

Cited by 63 publications

References 41 publications

Personifying Destinations: A Personal Values Approach

Personifying Destinations: A Personal Values Approach

Seeing minds: A Signal Detection Study of Agency Attribution in Autism and Psychosis

When Climate-Induced Change Reaches Social Media: How Realistic Travel Expectations Shape Consumers’ Attitudes toward the Destination

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