This study aims to bridge the gap by conducting a numerical analysis of Maxwell fluid behaviour on a perpendicular plate within a porous medium, considering both chemical reaction and heat generation. The investigation also encompasses the study of energy and mass transfer within magnetohydrodynamic (MHD) Maxwell fluids. We utilise a transformation technique employing similarity variables to address the challenge posed by the nonlinear partial differential equations (PDEs). These transformed equations are subsequently solved via the bvp4c solver in MATLAB. The obtained results exhibit a high degree of agreement with the previously published work. The study systematically explores the influence of chemical reaction, energy generation, and Deborah number parameters on temperature and velocity, as well as concentration, presenting the outcomes graphically. In addition, we calculate local Sherwood numbers, Nusselt numbers, and skin friction coefficients to assess the impact of chemical reactions. Our findings notably indicate that Sherwood numbers and skin friction coefficients increase with higher levels of chemical reaction, while local Nusselt numbers decrease as chemical reactions become more pronounced. By studying Maxwell fluid flow over a perpendicular plate with chemical reactions, this research contributes to optimizing processes, enhancing product quality, and providing deeper insights into the behaviour of complex fluids in real-world scenarios.