This article experimentally studied the large nonlinear deformation of VHB 4910 elastomer by uniaxial tests. The study reveals that the monotonic tensile stress-strain, hysteresis, cyclic stress softening, and multistep stress relaxation of this elastomer exhibit rate-sensitivity. Toughness, failure stress, and failure strain are shown to vary with strain rate. Maximum cyclic stress, hysteresis loss, residual strains in cyclic loadingunloading, and stress relaxation in multistep relaxation tests are also shown to be rate-sensitive. The analytical models are also proposed to predict certain important parameters, such as dissipative work, cyclic stress softening, cyclic residual strain, and relaxation stress in different states of deformation.