Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

Dodds, William B.; Monroe, Kent B.; Grewal, Dhruv

doi:10.1177/002224379102800305

Cited by 1,967 publications

(2,332 citation statements)

References 10 publications

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“…These subjective perceived prices can be both an indicator of the amount of sacrifice associated with the purchase of a product as well as an indicator of product quality (Monroe and Krishnan 1985). Consumer perception of monetary value of goods or services is a result of a mental accounting process of their perceptions of quality and sacrifice (Dodds et al 1991;Suri et al 2003). The perceived monetary value is positive when perceptions of quality are greater than perceptions of sacrifice (Monroe 1990).…”

Section: Perceived Monetary Valuementioning

confidence: 99%

“…The perceived monetary value is positive when perceptions of quality are greater than perceptions of sacrifice (Monroe 1990). In turn, this perceived monetary value affects consumers' intention to use a product (Cronin et al 2000;Dodds et al 1991;Zeithaml 1988). In the continued usage context, such a mental accounting process for the perception of monetary value can be clearer through the direct experience with the services/products.…”

Section: Perceived Monetary Valuementioning

confidence: 99%

“…Our items were adapted from Davis et al (1989) perceived usefulness, perceived ease of use, and behavioral intention measures, the perceived enjoyment measure of Davis et al (1992), the social influence measure of Mathieson (1991), and the perceived monetary value of Dodds et al (1991). Media influence was measured by two items from Pedersen and Nysveen (2003) and a newly developed third item.…”

Section: Questionnairementioning

confidence: 99%

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Understanding the behavior of mobile data services consumers

et al. 2008

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Due to rapid advances in the Internet and wireless technologies, a ubiquitous computing world is becoming a reality in the form of mobile computing. At the center of this phenomenon is mobile data services which arise from the convergence of advanced mobile communication technologies with data services. Despite the rapid growth in mobile data services, research into consumers' usage behavior is scarce. This study attempts to identify and empirically assess the factors that drive consumers' acceptance of mobile data services. A research model based on the decomposed theory of planned behavior and incorporating factors that represent personal needs and motivations in using mobile data services is presented. The model is tested via an online survey of 811 consumers of four categories of mobile data services (i.e., communications, information content, entertainment, and commercial transactions) associated with different usage contexts. We found that attitude, social influence, media influence, perceived mobility, and perceived monetary value influence consumers' intention to continue usage of mobile data services. In addition, perceived ease of use, perceived usefulness, and perceived enjoyment influence attitude toward continued usage of mobile data services. Finally, separate analysis of the different categories of mobile data services highlights the influence of individual usage context on consumers' behavior.

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Section: Perceived Monetary Valuementioning

confidence: 99%

Section: Perceived Monetary Valuementioning

confidence: 99%

Section: Questionnairementioning

confidence: 99%

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Understanding the behavior of mobile data services consumers

et al. 2008

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“…In the consumer products area, prior studies have investigated framing effects on consumer perception and purchase intention [9,12,41,43,56]. Purchase intention describes the likelihood of a customer purchasing a product [22,26,37]. Fishbein and Ajzen [26, p 288] defined behavioral intention as the tendency to want to take a specific action.…”

Section: Framing Effect and Purchase Intentionmentioning

confidence: 99%

The online framing effect: the moderating role of warning, brand familiarity, and product type

Chen

Chang

2015

Electron Commer Res

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This study examines the framing effect on online consumer purchase intention. Three framing effect moderators-warning type (text-based/picturebased), brand familiarity (familiar/unfamiliar), and product type (utilitarian/hedonic)-were considered. The results demonstrated that a positive frame message could create more favorable preferences toward the product than a negative frame message could. Further, consumers with text-based warnings who received positive framing messages had higher purchase intentions toward the target product than did those receiving negative framing messages. However, the online framing effect was not significant for consumers receiving picture-based warnings. Moreover, the online framing effect was significant for consumers familiar with the brand. Finally, positive messages resulted in higher purchase intention for hedonic rather than utilitarian products. This study further examined gender differences in framing effects and found women exhibited greater framing effects than men under the negative frame. The findings provide guidance for designing appropriate product strategy to induce online consumer purchase intentions that favor online retailers.

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“…Based upon previous empirical studies, which mostly state that there is exists a linkage between value, intentions, and satisfaction, the results showed that value was found to have a strong and significant impact on satisfaction; and satisfaction in turn has a significant effect on intentions. Previous studies have provided ample evidence for the positive influence that perceived value has on purchase intention or consumers' willingness to buy (Dodds et al 1991;Monroe 1990;Zeithaml 1998).…”

Section: Customer-perceived Valuementioning

confidence: 99%

The effects assessment of firm environmental strategy and customer environmental conscious on green product development

Tsai¹,

Chuang²,

Chao³

et al. 2011

Environ Monit Assess

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The purpose of this study is to examine why both parties (industry and consumer market) have mutual interests in protecting the environment but they still are hesitant to act green. The study used two-stage sampling from consumer market to depict ideal green product characteristics and reliable toy companies, and visit these companies for the second sample collection to examine whether the organizational eco-innovation strategy with customer value has a positive effect on green product development. In other words, the customer's benefit is an important factor for new product development strategy for green toys. This research shows that the willingness to buy green toys increases if most people in society buy green toys. This represents that customers are environmentally conscious and care about protecting the environment, or buying green toys is the result of a new economic trend and childhood education. The willingness to buy green toys increases if customers think that green products implies an enhancement on new product development to toy manufacturers. Further, if manufacturers are able to manage the difficulty of cooperation with all parties in the supply chain and difficulties related to production, they are willing to adopt customers' perceived value on green toys for their new product development strategy. It is rare to find academic research discussing the perspectives of both consumers and manufacturers in the same study because the research topic is very broad and many conditions must be considered. This research aims to find the effect of consumer-perceived value and company eco-innovation on green product development.

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Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

Cited by 1,967 publications

References 10 publications

Understanding the behavior of mobile data services consumers

Understanding the behavior of mobile data services consumers

The online framing effect: the moderating role of warning, brand familiarity, and product type

The effects assessment of firm environmental strategy and customer environmental conscious on green product development

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