Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays

Kim, Jungkeun; Kim, Seongseop; Jhang, Jihoon; Lee, Jae-Seok; Koo, Chulmo

doi:10.1016/j.tourman.2023.104741

Cited by 5 publications

(1 citation statement)

References 78 publications

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“…Primarily, higher product price influences unfavourable purchase decision from customers because such products appear relatively expensive, compared to substitutes which perform the same functions (Yang et al, 2022;Park & Chang;Simpson et al, 2008). However, it has been argued that loyal customers, more often than not, are less sensitive to price variations in comparison with non-loyal customers (Sirontnak & Ushakov, 2022;Lembo & Walwa, 2023;Kim et al, 2023). Within the extant literature, a positive relationship has been established between purchase decisions and perceived price (Hride et al, 2022;Chang & Su, 2022;Septiyana et al, 2023) within the context of high quality brands.…”

Section: Empirical Review and Hypothesis Developmentmentioning

confidence: 99%

An Assessment of Brand Loyalty, Perceived Quality and Price as Antecedents of Purchase Decision: Evidence From Ghana’s Textile Industry

Senayah

Metsiwodzi²,

Biney-Aidoo

et al. 2023

AJAR

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Purpose: The main purpose of this study is to assess the effects of brand loyalty, perceived quality and perceived price on purchase decisions among buyers in Ghana's textile industry. Design/Methodology/approach: The current study was quantitative in nature and involved gathering and analysis of cross-sectional data. The study gathered quantitative data from a representative sample of 500 customers from Accra, Ghana. Descriptive and inferential statistics were applied in analysing primary data. A structural equation modelling approach with IBM SPSS AMOS software was used to assess the nature of the nexus between the identified variables. Findings: The findings suggested that the predictors: brand loyalty, perceived price, and perceived quality separately and jointly have a significantly positive effect on purchase decisions for Ghanaian textile products. Practical Implications: This study has practical implications for using branding to gain a competitive advantage. Textiles firms using ‘made in Ghana’ branding, a good communication strategy on product quality can influence purchase intention and build brand loyalty among buyers. Social Implications: The study's findings on the influence of cultural factors on purchase decisions can have important social implications. By understanding how social norms, values, and beliefs affect consumer behaviour, policymakers can develop policies and regulations that support sustainable and ethical practices in the textile industry. Original Value: The novelty of this study lies in its investigation of the relationship between brand loyalty, perceived quality, price, and purchase decisions in the context of Ghana's textile industry. While there is some research on these factors in other industries and regions, there is a lack of comprehensive studies on how they affect purchase decisions in the textile industry in Ghana.

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Section: Empirical Review and Hypothesis Developmentmentioning

confidence: 99%

An Assessment of Brand Loyalty, Perceived Quality and Price as Antecedents of Purchase Decision: Evidence From Ghana’s Textile Industry

Senayah

Metsiwodzi²,

Biney-Aidoo

et al. 2023

AJAR

View full text Add to dashboard Cite

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Consumer choice of compromise option and activated styles of thinking: Experimental evidence

Choi

2024

Applied Cognitive Psychology

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Choice preferences for the compromise option are one common way to make decisions which has received a great deal of research attention to seek a richer understanding of consumers' product choices. Prior research has focused on investigating the various factors underlying the compromise choice. Given that the literature on cognitive style provides considerable evidence of how a holistic‐analytic thinking style influences consumers' decision‐making processes, this article applies an individual‐differences perspective to examine the influence of consumers' situationally activated styles of thinking on their choice of compromise option. We conduct two separate experimental studies in Korea and in France, as representatives of holistic‐and analytic‐thinking culture, respectively, and identify whether priming consumers to think either holistically or analytically induces the shift in their thinking tendencies and consequently in their choice behavior. The results demonstrate a significant interaction between consumers' culture and the priming condition; French consumers have a greater tendency to select compromise option in holistic‐prime condition, while Korean consumers have a lower tendency to select compromise option in analytic‐prime condition. Contributing to literature not only on compromise choice, but also on priming effects of thinking style, the findings provide useful managerial insights into implementing effective global strategies for compromise‐option product ranges.

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A configurational impact assessment of pet tourism destination visit intention: application of TPB, servicescapes, and loss-aversion under prospect theory

Han,

Kim,

Blankson-Stiles-Ocran

et al. 2024

Current Issues in Tourism

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Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays

Cited by 5 publications

References 78 publications

An Assessment of Brand Loyalty, Perceived Quality and Price as Antecedents of Purchase Decision: Evidence From Ghana’s Textile Industry

An Assessment of Brand Loyalty, Perceived Quality and Price as Antecedents of Purchase Decision: Evidence From Ghana’s Textile Industry

Consumer choice of compromise option and activated styles of thinking: Experimental evidence

A configurational impact assessment of pet tourism destination visit intention: application of TPB, servicescapes, and loss-aversion under prospect theory

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