Effects of pricing strategies and product quality on private label and national brand performance

The purpose of this study was to explore key attributes that may influence customers’ behavioral intentions toward beauty subscription box retail services (SBRS). The Stimulus‐Organism‐Response paradigm was used as a conceptual framework for examining the relationships among variables, such as product‐related attributes (Stimuli), attitude (Organism), Word of Mouth (WOM), and repurchase intention (Response). A total of 357 useable responses were collected through an online survey, administered on Amazon Mechanical Turk. Structural equation modeling was used to test the proposed model and hypothesized relationships. Results suggested that product quality, product assortment, and product uniqueness were significant predictors of customers’ attitude toward SBRS. Furthermore, customer attitude toward SBRS had a significant positive influence on WOM and repurchase intention. This study provides insight for retailers to influence WOM and purchase intentions toward beauty SBRS.

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“…The importance of product quality in retailing is well‐documented (Olbrich, Jansen, & Hundt, ). Olbrich et al.…”

Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 99%

“…Olbrich et al. () maintained that product quality is so important that it can be employed for market segmentation purposes. In regard to the price‐quality heuristic, the [perceived] price and [perceived] quality of the product relationship are rooted in consumer minds (Mandrik, ).…”

Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 99%

What's in the Box? Investigation of Beauty Subscription Box Retail Services

Lee

Sadachar

Manchiraju³

2019

Family & Consum Sci Res J

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“…Definitely this strong competition will continue to generate deeper researches to analyze the different responses of consumers, since actually there is an interesting level of differentiation. The latter, as above mentioned, is based on different aspects such as the price competition (Gielens, 2018;Olbrich et al, 2017), the quality of products (Nenycz-Thiel & Romaniuk, 2016), the role of information (Rossi et al, 2015), the brand engagement or image (Gendel-Guterman et al, 2017, Liu et alI, 2018, the brand equity (Girard et al, 2017) or the shopping experience (Kelting et al, 2017). In particular, the new market of organic food is also attracting the attention of the scholars in defining the competitive relation between organic manufacturers and retailers (Jonas & Roosen, 2005;Reinders & Bartels, 2017).…”

Section: Brand and Private Label In Food Retailingmentioning

confidence: 99%

The Influence of “Euro-Leaf” Logo on Consumers’ Choices: The Italian Case of Branded and Private Label Food Products

Morrone¹,

Schena²

2018

IJBM

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The eco-labels in food products is an increasing presence to underline a particular attention to sustainability issues by producers and, recently, also by retailers, through their private labels (PLs). In the last years there has been a proliferation of eco-labels, generating sometimes a real confusion in consumers' mind. Nevertheless, some of them could be really considered as a decisive factor to influence the purchasing process. It could be possible to affirm that they acquired a real "power", producing a tangible effect on consumers' behaviour. The present work is an attempt to calculate the effectiveness of one of the most well-known eco-label, "Euro-leaf", that indicates products coming from organic farming. The aim of the analysis is to evaluate its incidence in the choices related to food proposals. In particular, the latter have been considered in a double way, exploring the different categories among branded and PL offers, in the continuous challenge between these two branding policies in the retail sector. Therefore, to carry out the research, the methodology adopted has been the diffusion of a questionnaire to a wide sample. More of 1.000 Italian consumers have been reached using an on line platform, shaping a stratified sample. The data elaboration shows a final result where the euro-leaf logo is able to have the same positive influence on buying propensity related both to branded and PL products. Observing the dimension of this influence, valid information are provided for practitioners and researchers to highlight a market trend where all the potentials have not yet been expressed.

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“…We draw on the literature, including reviews by Volpe () and Gauri (), on retail store performance to create a number of controls to aid with our identification strategy. With respect to pricing strategy, we include a binary for stores practicing the everyday low price (EDLP) strategy because of the impacts that may have on store sales and performance (Olbrich, Jansen, & Hundt, ). Another method commonly used by supermarkets to offer deals or low prices to consumers is loyalty cards; thus, we also include a binary for stores that report using loyalty cards.…”

Section: Data and Statisticsmentioning

confidence: 99%

Market structure determinants of performance for independent supermarkets

Volpe

Cho

2019

Manage Decis Econ

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We create a novel dataset by merging Nielsen TDLinx data with the results of a survey of supermarket managers. We study the determinants of store performance for independent supermarkets, as measured by sales per square foot, paying particular attention to local market structure. The results show a negative and significant impact of market concentration on independent supermarket performance, which is robust to model specification. We also identify a number of format‐specific impacts and performance drivers such as store characteristics, all of which motivate future research.

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Effects of pricing strategies and product quality on private label and national brand performance

Cited by 81 publications

References 47 publications

What's in the Box? Investigation of Beauty Subscription Box Retail Services

What's in the Box? Investigation of Beauty Subscription Box Retail Services

The Influence of “Euro-Leaf” Logo on Consumers’ Choices: The Italian Case of Branded and Private Label Food Products

Market structure determinants of performance for independent supermarkets

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