Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation

Song, Sujin; Sheinin, Dan A.; Yoon, Sukki

doi:10.2224/sbp.2016.44.7.1209

Cited by 13 publications

(4 citation statements)

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“…Attribution theory might explain consumers' possible reaction to NP (Dean, 2004;Song et al, 2016). The theory is concerned with how consumers assign causality to events and focuses on how consumers form or alter their attitudes, as an outcome of assessing objects and behavior (Folkes, 1984).…”

Section: Brand Image and Negative Publicitymentioning

confidence: 99%

Consumer response to private label brands’ negative publicity: a relational effect on retailer’s store image

Gendel-Guterman

Levy

2017

JPBM

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Purpose This study aims to examine the effect of private label brand (PLB) products’ negative publicity (NP) events on PLB general image and retailer’s store image, because of the suggested interdependency between retailer’s store image and PLB image. Design/methodology/approach Three empirical studies were conducted to test the NP effect – Studies 1 and 2, respectively; and test the occurrence of moderate and extreme NP events regarding the functional PLB product category. Study 3 replicates prior studies conducted on the hedonic product category. In these studies, participants were randomly assigned to treatment and control groups. The studies use factor analysis methods following t-tests and paths analyses, using structural equation modeling (SEM). Findings Findings show that both moderate and extreme NP have an influence on the PLB’s image dimensions. These effects “spilled over” to the entire range of PLB products, regardless of the category of the damaged product. Regarding retailer’s store image, the effect of NP was retained in the product-related image context and did not exceed that of the store-related image. However, in relation to functional products, when NP is very extreme, the effect on PLB image exceeds that of retailer’s store image. Practical implications Retailers should invest more efforts in their PLB product selection, quality maintenance and supervision to eliminate potential damage from events related to their PLB products. Originality/value The originality of this study is in the association of two streams of research: NP effects and the relationship between PLB image and retailer’s store image.

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Section: Brand Image and Negative Publicitymentioning

confidence: 99%

Consumer response to private label brands’ negative publicity: a relational effect on retailer’s store image

Gendel-Guterman

Levy

2017

JPBM

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“…A total of 59% ( n = 10) of studies used a multiple‐item scale to study attributions of blame and 90% ( n = 9) of studies that used a scale reported adequate reliability; one study did not report a scale reliability coefficient (Song, Sheinin, & Yoon, 2016). Of the studies that utilized a multiple item measure for attribution, 80% ( n = 8) found a significant positive relationship between outcome severity and attributions of blame.…”

Section: Resultsmentioning

confidence: 99%

To Blame is Human: A Quantitative Systematic Review of the Relationship Between Outcome Severity of Large‐Scale Crises and Attributions of Blame

Gilbert

2021

Risk Analysis

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In crisis situations, time is of the essence. Effective messaging to individuals at risk is critical to mitigating the most severe outcomes. Extant crisis communication literature has focused on differentiating crisis types based on perceived blame, particularly in cases of for-profit company malfeasance, but less work has been done to understand how the public makes these types of attributions. This quantitative systematic review investigates the relationship between severity of a large-scale crisis outcome and attributions of blame toward relevant entities. Moderators of interest include the attribution term used with participants (e.g., blame, responsibility), the type of crisis event, and the entity presented as at fault. Overall, a small but significant positive relationship is identified in the majority of studies between severity of a large-scale crisis outcome and attributions of blame. Results suggest that while crisis type and entity to blame are moderators, the attribution term(s) used with participants plays a less significant role. Implications and future directions are considered.

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“…Di samping itu, sekiranya punca kegagalan tertentu dikaitkan dengan pembekal perkhidmatan, reputasi atau imej jenama tersebut dijangka akan terjejas secara negatif (Mohammed & Ariffin 2012). Selain itu, Song et al (2016) mendedahkan bahawa apabila berlakunya kegagalan produk atau perkhidmatan, jenama masing-masing akan kurang disenangi oleh pengguna apabila kegagalan itu dikenal pasti sebagai kegagalan yang disebabkan oleh syarikat, berbanding dengan kegagalan yang disebabkan oleh pengguna dan kegagalan yang disebabkan oleh bencana alam. Oleh itu, kajian ini menjangkakan bahawa:…”

Section: Model Konseptual Dan Hipotesisunclassified

Pengaruh Atribusi Kegagalan Perkhidmatan Penerbangan Terhadap Niat Penerbangan dengan Syarikat Penerbangan

2023

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ABSTRAKKajian ini bertujuan untuk mengkaji kesan atribusi kegagalan perkhidmatan ke atas niat tingkah laku penumpang untuk terbang semula dengan syarikat penerbangan yang sama pada masa hadapan. Ditunjangi oleh Teori Atribusi Kausal, atribusi kegagalan boleh dijelaskan oleh tiga faktor teras iaitu kebolehkawalan, kestabilan dan lokus kawalan. Dalam kajian ini, kesemua perhubungan langsung antara faktor atribusi dan niat tingkat-laku penumpang dijangka akan dimediasikan oleh sikap jenama. Kajian ini menggunakan pensampelan bertujuan dan tinjauan soal selidik sebagai kaedah pengumpulan data utama yang melibatkan 518 orang responden. Semua hipotesis telah diuji menggunakan kaedah PLS-SEM melalui Smart-PLS. Hasil dapatan kajian mendedahkan bahawa hanya kebolehkawalan menunjukkan kesan langsung ke atas niat tingkah laku, manakala kestabilan dan lokus kawalan secara tidak langsung mempengaruhi niat tingkah laku melalui sikap jenama. Hasil dapatan kajian juga menunjukkan bahawa sikap jenama merupakan mediasi penuh dalam hubungan niat kestabilan-tingkah laku dan niat lokus kawalan-tingkah laku. Sehubungan dengan itu, pelan pemulihan perkhidmatan termasuk strategi komunikasi pemasaran yang berkesan mesti dibangunkan untuk meminimumkan kesan yang terhasil daripada atribusi kebolehkawalan sebagaimana yang ditanggapi oleh para penumpang yang terlibat.

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Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation

Cited by 13 publications

References 0 publications

Consumer response to private label brands’ negative publicity: a relational effect on retailer’s store image

Consumer response to private label brands’ negative publicity: a relational effect on retailer’s store image

To Blame is Human: A Quantitative Systematic Review of the Relationship Between Outcome Severity of Large‐Scale Crises and Attributions of Blame

Pengaruh Atribusi Kegagalan Perkhidmatan Penerbangan Terhadap Niat Penerbangan dengan Syarikat Penerbangan

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