“…Social identity theory, proposed by Turner (1979, 1986), posits that people have a social identity (in addition to a personal identity), constituted from group memberships, that affects their self-concept. Social identity, likewise, regulates online identity and outcomes from social media (Akhilesh, Sindhuja, & Kahai, 2013;Alhabash, Hales, Baek, & Oh, 2014) and virtual contexts (Behm-Morawitz & Schipper, 2015;Boellstorff, 2008). Individuals are motivated, both online and offline, to maintain a positive social identity, which is derived from advantageous comparisons made between their ingroup and outgroup (i.e., the comparison focuses on the ingroup's positive identifiers and the outgroup's negative identifiers).…”