Effects of relational and instrumental messaging on human perception of rattlesnakes
Erin B. Allison,
Emily N. Taylor,
Zackary A. Graham
et al.
Abstract:We tested the effects of relational and instrumental message strategies on US residents’ perception of rattlesnakes—animals that tend to generate feelings of fear, disgust, or hatred but are nevertheless key members of healthy ecosystems. We deployed an online survey to social media users (n = 1,182) to describe perceptions of rattlesnakes and assess the change after viewing a randomly selected relational or instrumental video message. An 8–item, pre–and post–Rattlesnake Perception Test (RPT) evaluated percept… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.