(2-Chloroethyl) phosphonic acid (ethephon) applied to greenhouse-grown ‘Ozark Beauty’ (everbearer), ‘Tristar’, ‘Hecker’, and ‘Brighton’ (day-neutrals) strawberry plants (Fragaria X ananassa Duch.) when primary flower opened, increased leaf number and decreased petiole length. Both 500 and 1000 ppm ethephon increased the number and percentage of withered inflorescences (≥ 75% shriveled) and thus eliminated strawberry blossoms. All cultivars responded similarly to treatments.