Selective absorption (SA) of K over Na (i.e. the preferential absorption of K over Na) has been proposed as a Na tolerance mechanism but genotypic variation for this trait has not been assessed with sugar beet in the field. Thus, the aim of this study was to explore the variation of SA in 14 sugar beet cultivars and to relate SA with yield and root quality in two sites of central Greece (Amfithea and Pyrgetos). Genotypic variation for SA was significant and the SA values were higher in Pyrgetos, the site with the lower soil K and Na concentrations. In Pyrgetos, a favourable environment for sugar beet growth, cultivars yielded more and root quality was better. In that site, a negative relationship between SA and yield (fresh root weight, sugar yield) was found indicating that strong Na exclusion from root is a disadvantage for high yielding. Negative SA–yield relationships were evident in Amfithea when five cultivars with very low SA values (<1.00) were excluded from the analysis. Combined all the cultivars, curvilinear functions were the best‐fitted curves for the SA–yield relationships. In Amfithea, where sugar beets had lower water content in root (WCR), a significant, positive correlation between SA and % sucrose content in fresh root weight was found. This finding was ascribed to the dilution of sucrose in roots due to the increased WCR as a result of the increased root Na concentration. In both sites, SA was positively related with root K concentration and negatively with Na concentration. The positive correlations between SA and root α‐amino N concentration indicated that sugar beet N nutrition could be affected by the genotypic ability to exclude Na from the root.