Salix variegata Franch, a prominent plant applied in riparian shelter vegetation in Three Gorges reservoir region of China, produces many seeds every year but generates only a few or no seedlings. Whether the low seedling production of S. variegata is caused by seed sterility or by rapid loss of seed viability remains unknown. We investigated the sojourn time of mature seeds in capsules produced in early, mid, and late reproductive season and the germinability of mature seeds fresh or stored after different period of time. The sojourn time of seeds in capsules was 2.89, 3.95, and 4.72 days in early, mid, and late reproductive season, respectively. The maximal germination percentage of non-stored fresh seeds produced in early, mid, and late reproductive season was 93.33%, 78.67%, and 40%, respectively, which indicates mature seeds were not sterile. The longest viability-retaining time of seeds produced in early, mid, and late reproductive season was only 8, 16, 16 days, respectively, indicating that mature seeds of S. variegata lost viability very rapidly. Mature seeds possessed good viability, but their rapid viability loss caused the low seedling production and hampered the population growth of S. variegata in the riparian area of Three Gorges reservoir region.