Effects of source attire on judgments of credibility

Bassett, Ronald E.; Staton-Spicer, Ann Q.; Whitehead, Jack

doi:10.1080/10510977909368022

Cited by 24 publications

(24 citation statements)

References 15 publications

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“…Applying the threshold model of social influence in virtual environments, both a recorded person and matching animation are assumed to exert at least some social influence (Blascovich et al, 2002). Persuasiveness is increased by making expertise salient (Wilson & Sherrell, 1993) and through appropriate attire (Bassett, Staton-Spicer, & Whitehead, 1979;Shao, Baker, & Wagner, 2004).…”

Section: Introductionmentioning

confidence: 99%

Sending an Avatar to Do a Human's Job: Compliance with Authority Persists Despite the Uncanny Valley

Patel

MacDorman

2015

Presence: Teleoperators and Virtual Environments

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Just as physical appearance affects social influence in human communication, it may also affect the processing of advice conveyed through avatars, computer-animated characters, and other human-like interfaces. Although the most persuasive computer interfaces are often the most human-like, they have been predicted to incur the greatest risk of falling into the uncanny valley, the loss of empathy attributed to characters that appear eerily human. Previous studies compared interfaces on the left side of the uncanny valley, namely, those with low human likeness. To examine interfaces with higher human realism, a between-groups factorial experiment was conducted through the internet with 426 midwestern U.S. undergraduates. This experiment presented a hypothetical ethical dilemma followed by the advice of an authority figure. The authority was manipulated in three ways: depiction (digitally recorded or computer animated), motion quality (smooth or jerky), and advice (disclose or refrain from disclosing sensitive information). Of these, only the advice changed opinion about the ethical dilemma, even though the animated depiction was significantly eerier than the human depiction. These results indicate that compliance with an authority persists even when using an uncannily realistic computeranimated double.

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Section: Introductionmentioning

confidence: 99%

Sending an Avatar to Do a Human's Job: Compliance with Authority Persists Despite the Uncanny Valley

Patel

MacDorman

2015

Presence: Teleoperators and Virtual Environments

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“…A few other studies have considered various aspects of attire in an academic setting, and the overall conclusion that can be reached is that formal or professional attire is generally the most positively perceived by students (e.g., Harris et al, 1983;Bassett, 1979). A study of 318 college students by Kwon and Johnson-Hillery (1998) indicated that the students rated individuals who were dressed in formal business attire more positively on a variety of occupational attributes (such as knowledgeable, competent, credible, businesslike, responsible, trustworthy, and efficient) than individuals who were dressed either semi-formally or informally.…”

Section: Introductionmentioning

confidence: 99%

The Impact Of Instructor Attire On Student Perceptions Of Faculty Credibility And Their Own Resultant Behavior

Lavin

Davies

Carr

2010

AJBE

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“…Jones (2006) agrees that first impressions of teachers' professionalism are based on appearance, voice, and what they say. Other researchers concur that generally speaking, students often perceive teacher professional attire more positively than casual wear (Harris, James, Chavez, Fuller, Kent, Massanari, Moor & Walsh, 1983;Bassett, 1979;Kwon & Johnson-Hillery, 1998;Sebastian & Bristow, 2008).…”

Section: Literature Reviewmentioning

confidence: 98%