2016
DOI: 10.1016/j.technovation.2016.01.003
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Effects of standardization and innovation on mass customization: An empirical investigation

Abstract: Mass customization (MC) refers to the capability to produce customized goods for a mass market. Innovation can enhance the flexibility and responsiveness of a company, and standardization enables the company to achieve economies of scale and scope, both of which are necessary for developing MC capability. A conceptual model is proposed to explore the relationships among innovation, standardization, MC capability, and delivery speed. Hypotheses are tested using survey data from 204 manufacturing companies in Ch… Show more

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Cited by 109 publications
(94 citation statements)
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“…As for prefabrication, detailed design significantly influences cost performance. For example, design standardization contributed to PC standardization [73], which can facilitate the economies of scale and improve resource utilization. Moreover, design determines the attributes of PC [93].…”
Section: Discussionmentioning
confidence: 99%
“…As for prefabrication, detailed design significantly influences cost performance. For example, design standardization contributed to PC standardization [73], which can facilitate the economies of scale and improve resource utilization. Moreover, design determines the attributes of PC [93].…”
Section: Discussionmentioning
confidence: 99%
“…Other researchers have, however, argued that standardization allows organizations to develop a common working method and means of communication. This enables the management of knowledge and expertise, the development of products and processes and the adoption of new technologies that lead to the improvement of the enterprise's creativity or innovation (Wang, Zhang, Sun, & Zhu, 2016;Funk & Luo, 2015;Wright et al, 2012).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…En esta dirección, además de la tecnología precisa, es muy importante el manejo que se dé a la información, tanto del entorno en general, como del cliente en particular. Esto es, la innovación puede mejorar la flexibilidad y la capacidad de respuesta de la empresa, y la estandarización le permite lograr economías de escala y alcance (Wang, Zhang, Sun, & Zhu, 2016). De igual forma, la MC implica pensar en las cadenas de abastecimiento, las cuales tendrán que articularse con la tecnología, el servicio y los ciclos de los productos.…”
Section: Referencial Teóricounclassified