Effects of strategic value orientation on personal data privacy, value in use and organizational reputation
Amilson de Araujo Durans,
Emerson Wagner Mainardes
Abstract:PurposeThis study assesses whether the strategic orientation of financial institutions to provide value to customers influences the dimensions of personal data privacy perceived by consumers of banking services. We also analysed whether these dimensions directly influence the value in use and, indirectly, the reputation of financial institutions.Design/methodology/approachBased on the literature, a model was developed to verify the proposed relationships. To test the model, we collected data via an online ques… Show more
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