Effects of tailoring ingredients in auditory persuasive health messages on fruit and vegetable intake

Elbert, Sarah; Dijkstra, Arie; Rozema, Andrea D.

doi:10.1080/08870446.2017.1300259

Cited by 10 publications

(3 citation statements)

References 35 publications

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“…Health communication research has also found that message tailoring is more effective when it captures the attention of patients, particularly when the intent is to influence individuals' behavioral change (Avnet and Higgins, 2003;Elbert et al, 2017;Ho and Bodoff, 2014;Noar et al, 2007;De Vries et al, 2017). These effects have been observed in various fields of communication management, including dental hygiene, smoking cessation and consumer purchases (Cesario et al, 2004).…”

Section: An Experimental Study Of Message Tailoringmentioning

confidence: 99%

Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

Haumer

Schlicker

Murschetz

et al. 2021

JSMA

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PurposeThis study strives to improve one’s understanding of tailored messaging as an organizational communication strategy that amplifies processes of organizational change at an individual level of personality traits.Design/methodology/approachA scientific experiment was conducted to test the effects of tailored messages on self-reported employee engagement during an organizational change process.FindingsThe results show that tailored messaging improves employee engagement for change when messages fit the specific needs of different personality types. Conversely, message tailoring can lower employee engagement when messages do not match personality types. Further, message tailoring has different impacts at different stages of a change project.Research limitations/implicationsAn employee's ability to change as a function of his professional skill set as well as the project type (e.g. digital transformation project, post-merger integration project, leadership change project) should not be neglected in an overall model that aims to explain the success factors of change management.Practical implicationsObviously, proper targeting, timing, as well as the implementation of a valid, legal and feasible method for identifying an employee's personality as well as other individual characteristics are equally important and challenging to improve change management outcomes.Originality/valueThis study adds value to the discussion on the efficacy of message tailoring as a communication strategy for organizational change.

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Section: An Experimental Study Of Message Tailoringmentioning

confidence: 99%

Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

Haumer

Schlicker

Murschetz

et al. 2021

JSMA

View full text Add to dashboard Cite

show abstract

“…A variety of behaviors fall within such a definition, including smoking, alcohol use, diet, physical activity, sexual behaviors, physician visits, medication adherence, screening, and vaccination. Four widely studied health behaviors that are a regular focus of attention are smoking, binge drinking and physical activity ( 13 , 14 ).…”

Section: Introductionmentioning

confidence: 99%

Health behaviors and problems in Polish homeless men

Repka,

Bejda,

Kułak-Bejda

et al. 2023

Front. Public Health

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IntroductionHomelessness is considered to be a global problem, independent of the material situation of a given country and occurring in most societies around the world.Aim of the studyAssessment of the preferred health behaviors of homeless people.Materials and methodsThe study covered 153 men who are homeless and 312 men who are not homeless. The original questionnaire of homeless, and validated the Satisfaction with Life Scale (SWLS), the Health Behavior Inventory (HBI), the General Self-Efficacy Scale (GSES) and the Multidimensional Health Locus of Control (MHLC) Scale were used. The research covered fully completed questionnaires from 153 homeless men staying in Białystok and Gdańsk homelss centers.ResultsOn average, the homeless men assessed their health at 6.0 ± 2.7 points, and the non-homeless at 7.8 ± 2.2 points (p < 0.001). Significant differences were found between people experiencing a homelessness crisis and the control group in selected aspects concerning the everyday life hygiene of the respondents, health self-assessment, declarations of visits to a specialist and carrying out check-ups, level of satisfaction with life, coping with difficult situations, preferred pro-health behaviors and dimensions of health control. In the used scales, SWLS, HBI, GES, and MHCL, the majority of homeless men obtained average scores. They were rather dissatisfied with their lives, with a low level of effectiveness in coping with difficult situations and obstacles, a low level of health behaviors, and in the scope of health, control increasing the impact of chance.ConclusionThe level of the presented health behaviors showed statistically significant diversification with all dimensions of the health locus of control, and its internal dimension with age, homelessness phase, the respondents’ criminal history, being under constant medical care, and self-assessment of health.

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“…Reactance plays a critical role in determining the effectiveness and acceptance of health promotion interventions. This has led to an active research agenda in developing strategies to reduce reactance in several areas, such as e-cigarette use [10], littering [11], alcohol [12], and eating behaviors [13], among others [14][15][16].…”

Section: Introductionmentioning

confidence: 99%

Reactance to Social Authority in a Sugar Reduction Informational Video: Web-Based Randomized Controlled Trial of 4013 Participants

et al. 2021

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Background Short and animated story-based (SAS) videos can be an effective strategy for promoting health messages. However, health promotion strategies often motivate the rejection of health messages, a phenomenon known as reactance. In this study, we examine whether the child narrator of a SAS video (perceived as nonthreatening, with low social authority) minimizes reactance to a health message about the consumption of added sugars. Objective This study aims to determine whether our SAS intervention video attenuates reactance to the sugar message when compared with a content placebo video (a health message about sunscreen) and a placebo video (a nonhealth message about earthquakes) and determine if the child narrator is more effective at reducing reactance to the sugar message when compared with the mother narrator (equivalent social authority to target audience) or family physician narrator (high social authority) of the same SAS video. Methods This is a web-based randomized controlled trial comparing an intervention video about sugar reduction narrated by a child, the child’s mother, or the family physician with a content placebo video about sunscreen use and a placebo video about earthquakes. The primary end points are differences in the antecedents to reactance (proneness to reactance, threat level of the message), its components (anger and negative cognition), and outcomes (source appraisal and attitude). We performed analysis of variance on data collected (N=4013) from participants aged 18 to 59 years who speak English and reside in the United Kingdom. Results Between December 9 and December 11, 2020, we recruited 38.62% (1550/4013) men, 60.85% (2442/4013) women, and 0.52% (21/4013) others for our study. We found a strong causal relationship between the persuasiveness of the content promoted by the videos and the components of reactance. Compared with the placebo (mean 1.56, SD 0.63) and content placebo (mean 1.76, SD 0.69) videos, the intervention videos (mean 1.99, SD 0.83) aroused higher levels of reactance to the message content (P<.001). We found no evidence that the child narrator (mean 1.99, SD 0.87) attenuated reactance to the sugar reduction message when compared with the physician (mean 1.95, SD 0.79; P=.77) and mother (mean 2.03, SD 0.83; P=.93). In addition, the physician was perceived as more qualified, reliable, and having more expertise than the child (P<.001) and mother (P<.001) narrators. Conclusions Although children may be perceived as nonthreatening messengers, we found no evidence that a child narrator attenuated reactance to a SAS video about sugar consumption when compared with a physician. Furthermore, our intervention videos, with well-intended goals toward audience health awareness, aroused higher levels of reactance when compared with the placebo videos. Our results highlight the challenges in developing effective interventions to promote persuasive health messages. Trial Registration German Clinical Trials Registry DRKS00022340; https://tinyurl.com/mr8dfena International Registered Report Identifier (IRRID) RR2-10.2196/25343

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Effects of tailoring ingredients in auditory persuasive health messages on fruit and vegetable intake

Cited by 10 publications

References 35 publications

Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

Health behaviors and problems in Polish homeless men

Reactance to Social Authority in a Sugar Reduction Informational Video: Web-Based Randomized Controlled Trial of 4013 Participants

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