Effects of Television Advertising On African American Teenagers

Lee, E. Bun; Browne, Louis A.

doi:10.1177/002193479502500501

Cited by 18 publications

(21 citation statements)

References 11 publications

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“…As one of only a small number of studies to address the issue of celebrity influence in any domain from any theoretical perspective (for exceptions see Brown & Basil, 1995;Brown & Cody, 1991;Lee & Browne, 1995;Ludescher, Nishiwaki, Lewis, & Brown, 1993;Ohanian, 1991) and one of only three empirical studies to investigate the validity of theorists' claims that attachments to personalities in the popular media foster the development of identity (see also ), we hope this study will inspire further efforts to uncover the relational antecedents of young adults' beliefs regarding the extent to which celebrity idols have influenced their identity and feelings of self-worth. As one of only a small number of studies to address the issue of celebrity influence in any domain from any theoretical perspective (for exceptions see Brown & Basil, 1995;Brown & Cody, 1991;Lee & Browne, 1995;Ludescher, Nishiwaki, Lewis, & Brown, 1993;Ohanian, 1991) and one of only three empirical studies to investigate the validity of theorists' claims that attachments to personalities in the popular media foster the development of identity (see also ), we hope this study will inspire further efforts to uncover the relational antecedents of young adults' beliefs regarding the extent to which celebrity idols have influenced their identity and feelings of self-worth.…”

Section: Resultsmentioning

confidence: 99%

Admirer-celebrity relationships among young adults..

2001

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This study investigated young adults' judgments regarding the degree to which relationships with celebrity idols influenced their sense of identity and feelings of self-worth. Participants (N = 75) were recruited from a larger sample (N = 213) of young adults whose responses to a brief survey instrument indicated that they were moderately to strongly attracted to media figures they identified as idols in their lives. The present paper discusses the characteristics of the sample of idols participants reported as well as descriptive data concerning the degree to which participants perceived these idols as influential in shaping their sense of identity and feelings of self-worth. We also present the results of an exploratory path analysis that tested hypotheses about the possible relational antecedents of participants' perceived influence ratings, hypotheses derived from Caughey's (1984) analysis of celebrity-admirer relationships. The results highlight the utility of adopting a relational orientation to the study of how attachments to celebrities can significantly shape identity development.

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Section: Resultsmentioning

confidence: 99%

Admirer-celebrity relationships among young adults..

2001

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“…African Americans have, for decades, had an attraction to the Nike brand. According to Hume, "African Americans were estimated to generate one-third of the total sales for Nike products, which stood at about $2.5 billion in 1990 (Lee and Browne, 1995). When African-American athletes began receiving endorsement deals from the brand, the level of attraction for the brand multiplied, possibly because consumers felt they could relate to and/or aspire to be like the athlete.…”

Section: Discussionmentioning

confidence: 99%

“…African-American children identify with television characters and "believe in the reality of television" (Stroman, 1984). The preceding can be demonstrated by Lee and Browne's (1995) study of African-American students and athletic shoes. They asked the Houston students who/what they trusted as a source of information for purchasing athletic shoes.…”

Section: Blacks and Tvmentioning

confidence: 98%

Product Placement in African-American Targeted Shows on the Defunct UPN Network

McClung

Cleophat

2008

Journal of Promotion Management

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“…For scholars studying race in advertising, an area that has received a great deal of attention has been the appearance of and roles played by racial minorities in advertising (e.g., Lee and Browne 1995;Mastro and Stern 2003;Fujioka 2005). Content analyses have been used to paint a picture of minority representation in media advertisements, finding that historically it has not been all that colorful.…”

mentioning

confidence: 99%