Scyphozoan jellyfish blooms display high interannual variability in terms of timing of appearance and size of the bloom. To understand the causes of this variability, the conditions experienced by the polyps prior to the production of ephyrae in the spring were examined. Polyps reared from planula larvae of Aurelia aurita medusae collected from southern England (50°49′58.8; − 1°05′36.9) were incubated under orthogonal combinations of temperature (4, 7, 10 °C) and duration (2, 4, 6, 8 weeks), representing the range of winter conditions in that region, before experiencing an increase to 13 °C. Timing and success of strobilation were recorded. No significant production of ephyrae was observed in any of the 2- and 4-week incubations, or in any 10 °C incubation. Time to first ephyra release decreased with longer winter incubations, and more ephyrae were produced following longer and colder winter simulations. This experiment indicates that A. aurita requires a minimum period of cooler temperatures to strobilate, and contradicts claims that jellyfish populations will be more prevalent in warming oceans, specifically in the context of warmer winter conditions. Such investigations on population-specific ontogeny highlights the need to examine each life stage separately as well as in the context of its environment.