The hepoxilin analog PBT-3 [10(S)-hydroxy-11,12-cyclopropyleicosa-5Z,8Z,14Z-trienoic acid methyl ester] was previously shown to inhibit the aggregation of human platelets and to antagonize the binding of the thromboxane receptor agonist I-BOPin human platelets (Pace-Asciak et al., 2002). We show herein that PBT-3 inhibits, to different degrees, binding of the TP receptor antagonist, to the TP receptor isoforms in TP␣-and TP-transfected COS-7 cells. These isoforms possess a different tail length, the ␣ being shorter than the  isoform. In contrast, SQ 29,548 shows no selection for the two TP isoforms. The IC 50 value for PBT-3 ϭ 2.0 Ϯ 0.3 ϫ 10 Ϫ7 M was observed for TP␣, whereas this was one-sixth less active on the TP isoform (IC 50 ϭ 1.2 Ϯ 0.2 ϫ 10 Ϫ6 M), suggesting selectivity for the TP␣ isoform. To investigate whether the tail contributes to the difference in competition binding by PBT-3, we investigated the tailless TP isoform expressed in transfected COS-7 cells. Its IC 50 was similar to that of the TP␣ isoform. In additional studies, we investigated the effect of PBT-3 on the collagen and I-BOP evoked intracellular calcium release and on the collagen and I-BOP evoked phosphorylation of pleckstrin. PBT-3 blocked both pathways further demonstrating its TP receptor antagonist activity. These results demonstrate that the action of PBT-3 in inhibiting platelet aggregation is mediated via inhibition of the TP␣ isoform of the thromboxane receptor and that the tail may play an important role in recognition of this TP receptor antagonist.