Effects of the Binding Communication Paradigm on Attitudes

Michelik, Fabienne; Girandola, Fabien; Joulé, Robert-Vincent; Zbinden, Amandine; Souchet, Lionel

doi:10.1024/1421-0185/a000091

Cited by 5 publications

(6 citation statements)

References 27 publications

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“…Thirdly, the binding communication (e.g., Joule, Girandola, & Bernard, 2007) consists in bringing participants to perform a committing preparatory act before exposing them to a persuasive message. This type of procedure favors the message processing (Michelik, Girandola, Joule, Zbinden, & Souchet, 2012) and makes the individual more sensitive and receptive to its content (see Hovland, Campbell, & Brock, 1957). Furthermore, it allows more important attitude changes compared to a commitment condition (Michelik et al, 2012), favors behavioral intention and action (see Zbinden, 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

“…This type of procedure favors the message processing (Michelik, Girandola, Joule, Zbinden, & Souchet, 2012) and makes the individual more sensitive and receptive to its content (see Hovland, Campbell, & Brock, 1957). Furthermore, it allows more important attitude changes compared to a commitment condition (Michelik et al, 2012), favors behavioral intention and action (see Zbinden, 2011). Let us specify that, to obtain these effects, the act and the message have to be consistent (i.e., concerning the same theme, going in the same direction; see Michelik et al, 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Furthermore, it allows more important attitude changes compared to a commitment condition (Michelik et al, 2012), favors behavioral intention and action (see Zbinden, 2011). Let us specify that, to obtain these effects, the act and the message have to be consistent (i.e., concerning the same theme, going in the same direction; see Michelik et al, 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

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Social Representations and Commitment

Bonetto

Girandola

Monaco

2018

European Psychologist

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Abstract. This contribution consists of a critical review of the literature about the articulation of two traditionally separated theoretical fields: social representations and commitment. Besides consulting various works and communications, a bibliographic search was carried out (between February and December, 2016) on various databases using the keywords “commitment” and “social representation,” in the singular and in the plural, in French and in English. Articles published in English or in French, that explicitly made reference to both terms, were included. The relations between commitment and social representations are approached according to two approaches or complementary lines. The first line follows the role of commitment in the representational dynamics: how can commitment transform the representations? This articulation gathers most of the work on the topic. The second line envisages the social representations as determinants of commitment procedures: how can these representations influence the effects of commitment procedures? This literature review will identify unexploited tracks, as well as research perspectives for both areas of research.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Social Representations and Commitment

Bonetto

Girandola

Monaco

2018

European Psychologist

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“…", to which we could add another important one: "Which preparatory actions must I obtain from those I want to rally?". A binding communication approach is distinguished from a more "traditional" one by taking into account this last question, and by conferring the status of "actor" on the target rather than that of a mere passive receiver (Girandola andJoule 2012, 2013;Joule et al 2007;Michelik et al 2012;Demarque et al 2013a).…”

Section: Toward a Binding Communicationmentioning

confidence: 99%

Commitment and Pro-Environmental Behaviors: Favoring Positive Human-Environment Interactions to Improve Quality of Life

Demarque

Girandola

2016

Handbook of Environmental Psychology and Quality of Life Research

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Environmental psychology focuses on peopleenvironment relations. These relations are often considered in adaptative terms: how can one avoid degradations, limit the overexploitation of natural resources, or cope with some urban annoyances (noise, pollution, etc.)? From a different perspective, Weiss and Girandola (2009, 2010a, b) suggested developing a positive psychology of sustainable development, dealing with social and dispositional factors that enable satisfaction, quality of life and, even more, individual well-being. Thus, the environment should no longer be considered a constraint requiring efforts to adapt to it but more a potential source of positive emotions, as shown in works on restorative environments or place attachment (e.g., Lewicka 2011; Staats 2012). Because of the perceptions, attitudes and representations it arouses, the environment is a major source of influence on individuals' well-being and quality of life. But under what conditions? According to Uzzell and Moser (2006) " : : : a sustainable quality of life is only achieved when people interact with the envi

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“…Regarding attitude change, binding communication has proved more efficient than persuasion strategies with regard to recycling attitudes (Michelik, Girandola, Joule, Zbinden, & Souchet, 2012; Zbinden et al, 2011) and pro-environmental attitudes (Demarque, Apostolidis, & Joule, 2013).…”

Section: Introductionmentioning

confidence: 99%

Raising Students Awareness to Climate Change

Parant

Pascual

Jugel

et al. 2016

Environment and Behavior

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Much energy and money is dedicated to increasing climate change awareness and pro-environmental behaviors. Mere communication campaigns, which are often alarmist, are widely used despite their uncertain effectiveness. We suggest that using binding communication strategies would prove more adequate. Binding communication consists in combining a persuasive message and a preparatory act linked to the persuasive message. This procedure is generally reported to be more efficient than a single persuasive message at influencing attitudes and behavior. This hypothesis was tested in a study in which students were presented with a classic climate change communication with/without a preparatory act (participant-proposed solutions). Results showed that although knowledge about climate change increased in both conditions, attitudes and behavior follow-through were positively affected only in the binding communication condition. Therefore, in addressing climate change and global warming behaviors, pairing a persuasive message with personal solution generation is a potentially valid and useful technique.

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Effects of the Binding Communication Paradigm on Attitudes

Cited by 5 publications

References 27 publications

Social Representations and Commitment

Social Representations and Commitment

Commitment and Pro-Environmental Behaviors: Favoring Positive Human-Environment Interactions to Improve Quality of Life

Raising Students Awareness to Climate Change

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