Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

Special fonts: The competing roles of difficulty and uniqueness in consumer inference

“…Omission neglect is more likely to happen when a judgment context fosters a tendency to overweigh certain presented attributes at the cost of the missing ones. For example, diagnostic attributes, such as a wellknown brand name, decrease sensitivity to missing diagnostic information among lay (vs. expert) consumers (Hernandez et al, 2014).…”

“…At the same time, however, it is important to note that consumers are more prone to omission neglect, or insensitivity to missing information, when their evaluations and immediate purchase decisions are based on a highly favorable feature (Kardes et al, 2006; Sanbonmatsu et al, 2003). Such neglect may increase future regret when unexpected negative features emerge later (Han, 2011; Hernandez et al, 2014). Considered together, we predict that the highly favorable unique appeal of special fonts will enhance initial evaluations and lead to more immediate choices but will also increase the chance of experiencing regret later.…”

Faded Fonts

“…As a consequence of increased deliberation, we predict that the experience of disfluency (e.g., a difficult-to-read font) may mitigate omission neglect by directing more effort toward the processing of information, and thus, increase the likelihood that consumers will recognize a lack of information. In other words, disfluent presentations of information signal to consumers that more effort needs to be expended to assess the sufficiency of presented information and thereby make an evaluation (Hernandez, Han, & Kardes, 2014). Finally, decreases in omission neglect, or in other words, increases in awareness of missing information, should lead to less biased judgements, lower perceived sufficiency of the presented information, and therefore, more moderate evaluations.…”

De Fio a Pavio: Um Estudo Bibliométrico Das Publicações Sobre Negligência Da Omissão Com Base Nos Periódicos Entre 1988 E 2016.

“…Estudos sobre negligência da omissão derivam de pesquisas realizadas sobre o processamento de informação do consumidor (Kardes & Wyer Jr., 2013). Salienta-se que, no entanto, pesquisas sobre a temática são recentes e seminais e, no Brasil, tais estudos datam a partir de 2010 (Lopes, 2010;Lopes, Silva & Hernandez, 2013e 2014Hernandez, Han & Kardes, 2014 Nesse tipo de pesquisa, é importante adotar a disposição de uma distribuição que proporcione identificar o número de autores, trabalhos, países ou revistas que existem em determinada categoria de produtividade, utilidade ou algo mais que se deseje saber (Price, 1976). Nesse sentido, Mazzon e Kamakura (2016) enfatizam que essa análise também é importante para a identificação do processo histórico de desenvolvimento de determinada área, para se investigar ou examinar o uso de determinadas práticas metodológicas.…”

“…informações essenciais para a tomada de decisão (Prado, 2015;Herr, Kardes & Kim, 1991) e, por isso, tomam decisões com base em evidências inconsistentes (Sanbonmatsu, Kardes & Sansone, 1991;Sanbonmatsu, Kardes & Herr, 1992;Kardes, Kim & Lim, 1994;Sanbonmatsu, Kardes, Posavac & Houghton, 1997;Kardes, Sanbonmatsu, Cronley & Houghton, 2002;Sanbonmatsu, Kardes, Houghton, Ho & Posavac, 2003;Kardes, Posavac & Cronley, 2004;Silvera, Kardes, Harvey, Cronley & Houghton, 2005;Kardes, 2006;Han, Beckoff & Kardes, 2011;Lopes, Silva & Hernandez, 2013;Hernandez, Han & Kardes, 2014;Pfeiffer, Deval, Kardes, Ewing, Han & Cronley, 2014).…”