Effects of tobacco-related media campaigns on smoking among 20–30-year-old adults: longitudinal data from the USA

Terry‐McElrath, Yvonne M.; Emery, Sherry; Wakefield, Melanie; O'Malley, Patrick M.; Szczypka, Glen; Johnston, Lloyd D.

doi:10.1136/tobaccocontrol-2011-050208

Cited by 25 publications

(21 citation statements)

References 30 publications

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“…With respect to antismoking messages, studies have well-documented the efficacy of antismoking messages for young adults, including college students (Terry-McElrath et al, 2013). For example, antismoking messages that underline the negative health consequences of smoking were most persuasive and most effective in changing college students’ knowledge, negative attitudes, and beliefs about tobacco use (Murphy-Hoefer, Hyland, & Rivard, 2010; Yoo, 2016).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

How social media influence college students’ smoking attitudes and intentions

Yoo

Yang

Cho

2016

Computers in Human Behavior

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Building on the influence of presumed influence (IPI) model, this study examines how smoking- related messages on social media influence college students’ smoking. We surveyed 366 college students from three U.S. Midwestern universities in 2012 and examined the effects of expression and reception of smoking-related messages on smoking using path analysis. We found that the expression and reception of prosmoking messages not only directly affected smoking but also had indirect effects on smoking through (1) perceived peer expression of prosmoking messages and (2) perceived peer smoking norms. For antismoking messages, only reception had a significant indirect influence on smoking through (1) perceived peer reception of antismoking messages and (2) perceived peer smoking norms. In conclusion, social media function as an effective communication channel for generating, sharing, receiving, and commenting on smoking-related content and are thus influential on college students’ smoking.

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Section: Theoretical Backgroundmentioning

confidence: 99%

How social media influence college students’ smoking attitudes and intentions

Yoo

Yang

Cho

2016

Computers in Human Behavior

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“…Continued sustained media campaigns have been shown to be effective in in-creasing quitting rates in occasional and daily smokers in the 20 -30 age groups [35]. University cessation programs can offer the motivation to students to quit [36] by utilizing interventions such as quitting with a friend (buddy systems), confining referrals to a single center or by bringing education and cessation interventions to the student [37].…”

Section: Discussionmentioning

confidence: 99%

Predictors of Daily and Occasional Smoking and Quitting in Irish University Students

McKee¹,

Barry²,

Mullin³

et al. 2017

Health

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Knowledge of student smoking behaviors and attitudes was sought to inform a proposal to implement a smoke-free university campus. This study assessed prevalence of student smoking and quitting behaviors and associated demographic, contextual and attitudinal factors. A cross-sectional design using a convenience sample on a single university site was utilized. Data were collected by anonymous self-administered questionnaires and analyzed using bivariate and multivariable logistic models comparing smokers and non-smokers (Model 1) and daily with occasional smokers Model 2. Of 739 respondents, 19% of students smoked; 12% occasional (non-daily) and 7% daily smokers. Smokers were more likely to be ≥22 years and to allow smoking inside their accommodation (Model 1). They were less likely to agree that tobacco was addictive and to consider those who smoked at parties and weekends to be regular smokers. In Model 2, daily smokers were older and nine times more likely to report increased difficulty in handling stress if they quit smoking. Forty-four percent of all smokers had attempted to quit in the past year, 35% of smokers intended to quit in the next 30 days and 53% in the next six months. Forty percent did not use quitting supports. Occasional rather than daily smoking was more prevalent in university students. Smokers differed from non-smokers in their perception of smoking-related health risks. Increasing age was the best predictor of regular and occasional smoking. Intentions to quit smoking and quit attempts were high among all smokers although use of on-site cessation supports was less than the optimal. These combined factors indicate a need for better targeting of our prevention strategies and the need to promote greater awareness of cessation supports for successful implementation of a smoke-free campus.

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“…4–6 Media campaigns can increase use of cessation resources and decrease initiation and use among young people. 7–9 Campaigns targeting young people vary in their approach, emphasizing the long-term health effects of smoking, short-term consequences, awareness of social pressures, effective skills to handle peer pressure, and tobacco industry manipulation. 10, 11 …”

Section: Introductionmentioning

confidence: 99%

Recall and Believability of the Tips From Former Smokers Campaign Among University Students

Ickes

Butler

Rayens

et al. 2016

American Journal of Health Education

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Background Tobacco media campaigns are effective, but less is known regarding the impact on college students. Purpose The purpose was to test the effects of an on-campus Tips television campaign on frequency and believability of ads recalled and to assess demographic and personal factors associated with believability. Methods A quasi-experimental pre-post design was used to assess the 8-week campaign with three Tips ads. Two randomly-selected cohorts of college students (N = 1,593) from a large public university completed online surveys pre- and post-campaign. Group comparisons using chi-square tests, two-sample t-tests, and logistic regression, controlling for residence or cohort; predictors of believability using proportional odds modeling. Results Ads were recalled by significantly more students (68%) post-campaign. Believability for one or more ads was lower for males, undergraduates, those belonging to fraternity/sorority, and current polytobacco users (p<.05). Believability was greater for those who recalled seeing the ads more often (p<.05). Discussion Sub-groups of college students, including males and undergraduates, reported less ad believability, which should be considered when designing communication strategies. Translation to Health Education Practice Considering the potential impact and cost-effective nature of on-campus TV media campaigns, these ads need to be integrated into current campus tobacco control strategies.

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Effects of tobacco-related media campaigns on smoking among 20–30-year-old adults: longitudinal data from the USA

Cited by 25 publications

References 30 publications

How social media influence college students’ smoking attitudes and intentions

How social media influence college students’ smoking attitudes and intentions

Predictors of Daily and Occasional Smoking and Quitting in Irish University Students

Recall and Believability of the Tips From Former Smokers Campaign Among University Students

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