“…Many research studies primarily focus on manufacturing SMEs, and there is a lack of research on emerging and small project-based organisations in Pakistan. Some recent local cases explored different dimensions of total quality management, including hospital performance (Maqbool, 2019), export performance (Imran et al, 2018), financial and nonfinancial performance (Shafqat et al, 2021). However, studies that focus on organisational processes, customers and project performance in emerging small construction companies are still deficient, which is identified as a research gap likely to be filled by this research.…”