Effects of trust and customer perceived value on the acceptance of urban air mobility as public transportation

Vongvit, Rattawut; Maeng, Kyuho; Chan Lee, Seul

doi:10.1016/j.tbs.2024.100788

Travel Behaviour and Society

2024

DOI: 10.1016/j.tbs.2024.100788

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Effects of trust and customer perceived value on the acceptance of urban air mobility as public transportation

Rattawut Vongvit,

Kyuho Maeng,

Seul Chan Lee

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Cited by 4 publications

References 69 publications

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Journey into virtual reality: Identifying behavioral intentions to use virtual reality in tourism through spectral clustering

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Journal of Open Innovation: Technology, Market, and Complexity

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Steering decisions: Exploring the impact of perceived value and perceived risk on consumer intentions for adopting driverless cars in China

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Transportation Research Part F: Traffic Psychology and Behaviou

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Innovative Sports Venue Colors and Consumers’ Satisfaction Based on Multilevel Data: The Mediating Effect of Athletes’ Perceived Emotional Value

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Currently, sports venues are endowed with the important functions of providing sports venues and facilities to the urban public, watching sports events, publicizing the mass sports culture, etc. An in-depth study of how to enhance the attractiveness of sports venue buildings and the competitiveness of the industry to stimulate the public’s potential for sports consumption is necessary. Based on the perspective of color psychology, this study constructs a three-level structural equation model based on the nested data obtained from the questionnaire survey to explore the relationship between managers’ innovative sports venue colors, athletes’ perceived emotional value, and consumers’ sports venue satisfaction. The results show that innovative sports venue colors have a significant positive effect on consumers’ satisfaction with sports venues, and the perceived emotional value has a positive mediating role in the effect of innovative sports venue colors on consumers’ satisfaction with sports venues. This study aims to provide a basis for sports venue managers or event organizers to improve athlete satisfaction, optimize consumer experience, stimulate residents’ motivation to attend games, and strengthen the profitability of the venues.

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Effects of trust and customer perceived value on the acceptance of urban air mobility as public transportation

Cited by 4 publications

References 69 publications

Journey into virtual reality: Identifying behavioral intentions to use virtual reality in tourism through spectral clustering

Journey into virtual reality: Identifying behavioral intentions to use virtual reality in tourism through spectral clustering

Steering decisions: Exploring the impact of perceived value and perceived risk on consumer intentions for adopting driverless cars in China

Innovative Sports Venue Colors and Consumers’ Satisfaction Based on Multilevel Data: The Mediating Effect of Athletes’ Perceived Emotional Value

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