Effects of Value-Belief-Norm Theory, ESG, and AI on Space Tourist Behavior for Sustainability With Three Types of Space Tourism

Abstract

Since reusable launch vehicles have revolutionized access to space, space tourism has received enormous policy and research attention. However, such growth is occurring within a wider context of concerns over climate change, emissions, and space debris. Although the space industries have enormous environmental impacts, few studies have been undertaken on the sustainability of space tourism. Therefore, we aim to create and assess an extended value-beliefs-norms theory with environmental, social, and governance (ESG) factors, trust in artificial intelligence (AI), and the benefits of AI, in comparing three types of space tourism (Earth, suborbital, and orbital). To achieve the goals, multi-method analyses of 1,000 respondents were applied, including partial least squares-structural equation modeling, multi-group analysis, fuzzy-set Qualitative Comparative Analysis, and deep learning. Results revealed that the extended value-belief-norm model well explains space tourist behavior, ESG also has significant roles on the research model, and the three types have unique characteristics.

Sustainable Space Travel: What Can We Do in Education from Economic and Environmental Perspectives?

“…The sustainability of space travel requires a practical basis and policy in all relevant industry chains [104], as well as an effective long-term export of pertinent information and ideas to the population. This study also demonstrates the attitudes of residents of China, the largest developing country, toward sustainable space travel.…”