Shallot (Allium cepa L. var. aggregatum) is an important vegetable crop in Ethiopia, but its production has declined in recent years due to a lack of true seed-propagated varieties. This study aimed to demonstrate and evaluate the performance of true seed shallot varieties in three districts of the Amhara region: Fogera, Libokemkem, and Dera. The study involved the participation of host farmers in variety demonstrations and the evaluation of the demonstrated varieties by experienced farmers. Two true seed shallot varieties, DZsht-157-1B and DZsht-91-2B, were compared to the local Bombay red variety. Bulb yield data was collected from one-meter square quadrants, and farmers' preferences were assessed using a direct matrix ranking approach. The results showed that the true seed shallot varieties outperformed the local Bombay red variety in terms of bulb yield. In the Fogera district, DZsht-157-1B and DZsht-91-2B had 40.1% and 0.3% higher bulb yields, respectively, compared to Bombay red. In the Libokemkem district, DZsht-91-2B had a 4.2% yield advantage over the local variety. The farmer evaluation results revealed that the true seed shallot varieties were preferred over the local Bombay red variety in various aspects, such as higher bulb yield, redness, and prolonged food span. The findings of this study suggest that the true seed shallot varieties have the potential to improve shallot production in the study areas and potentially in other parts of Ethiopia. To promote the adoption of these varieties, it is crucial to ensure the availability and accessibility of high-quality seeds to farmers, as well as to educate them on the importance of maintaining the true seed to bulb and bulb to true seed cycle. This will enable the continuous propagation of the true seed shallot varieties and ensure a sustainable supply of high-quality planting material, contributing to the revitalization of shallot production in Ethiopia and enhancing the livelihoods of smallholder farmers.