Background: In the 75th World Health Assembly (WHA) (2022) – Accreted Social Health Activists (ASHAs) have been recognised for their outstanding contribution towards protecting and promoting health at World Health Organization’s (WHO) Global Health Leaders Award. However, marginal attempts have been made to understand how geographical context can influence incentive and its effect on performance of ASHAs. This study seeks to address the gap by analysing the interplay between the geographical context, incentives, and performance of ASHA in the state of Odisha.
Methods: A mixed method (quantitative & qualitative) approach was used to understand the effect of monetary and non-monetary incentives on performance of ASHAs. The effect of incentives on ASHA’s performance in terms of motivation and job satisfaction as human resource management outcomes and service delivery targets and achievement as organizational outcome using the Vroom’s expectancy theory. A total of 54 key informant interviews were conducted in Balasore and Rayagada districts.
Results: The mean annual total incentives per ASHA in the block nearest to district headquarter in plain area district was INR 77,762 (~996 USD) and INR 66,201 (~847 USD) for distant block from district headquarter in the same district. In contrast, the mean annual total incentives per ASHA in the district in remote areas was INR 50,663 (~648 USD) for a nearest block to district and INR 58,725 (~752 USD) for distant block.
Conclusions: Along with cash incentives, more support should be given to ASHAs through capacity building, integration of ASHAs with other community stakeholders and appropriate mentoring and motivation which is greatly influenced by the varying geographical context.