2024
DOI: 10.1186/s12889-024-18277-4
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Effects of Wuxi CDC WeChat official account article features on user engagement in health promotion

Xinyi Yin,
Junxia Pan,
Fanfan Xu

Abstract: Objective To identify the characteristics of subscribers to assess users’ needs and analyze the features of articles published on Wuxi CDC WeChat official account (WOA) to evaluate the effectiveness of health education dissemination and guide future communication strategies. Methods Collect data from the WeChat official account (WOA) of the Wuxi Center for Disease Control and Prevention (CDC) to identify factors affecting the effectiveness of healt… Show more

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