Prior research on structured products has demonstrated that equity-linked notes (ELNs) sold to retail investors in initial public offerings are typically issued at above their fair market value. A particular type of ELN -reverse convertibles -embed down-andin put options and offer investors relatively high coupon payments in exchange for bearing some of the downside risk of the equity underlying the note. We analytically study the magnitude of the overpricing of reverse convertibles -one of the most popular structured products on the market today -within a stochastic volatility model.We extend the current literature to include analytical valuation formulas within a model of stochastic volatilitythe variance gamma (VG) model. We show that these complex notes are even more overpriced than previously estimated when stochastic volatility is taken into account. As a result of their complex payoffs and the lack of a secondary market to correct the mispricing,