This chapter summarises recent advances and applications of solid-state, solution-state and gel-state NMR techniques to study soft matter systems. Original research articles published between March 2023 and March 2024 are discussed that cover surfactants, liquid crystals, polymer solutions, gels and other soft matter systems. Each section of the review focuses on a different NMR technique, including 1D and 2D solution-state experiments, 2H NMR, nuclear Overhauser effect (NOE) and saturation transfer difference (STD) experiments, pulsed-field gradient (diffusion) NMR, relaxation measurements, experiments on quadrupolar counterions and solid-state NMR.