Efforts to Increase Patient Loyalty at Blambangan Hospital Banyuwangi

Abstract

Public interest in improving physical health is getting better, this is proven by the increasing number of patient visits currently in hospital. After the Covid-19 pandemic, public visits to hospitals have also increased. Therefore, the hospital service industry must continue to improve services so that patient loyalty increases. This study aims to analyze and determine the effect of service quality, trust and patient satisfaction on patient loyalty at RSUD Blambangan Banyuwangi. The population used in this study were all hospital patients consisting of inpatients and outpatients with a total of 9002 patients. The Slovin formula with a standard error of 5% was used to determine the number of samples in this study with a total of 383 patients as respondents. Descriptive statistical analysis and inductive statistics were carried out for this study. Tests for measuring instruments in this study are validity and reliability tests. The results showed that service quality, trust and patient satisfaction had an effect on patient loyalty at Blambangan Hospital, Banyuwangi.