2022
DOI: 10.37502/ijsmr.2022.5218
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Egyptian Tires and Batteries Importers: Dilemma of Sustaining Family Unity

Abstract: This case is addressing the story of a very successful family business, Egyptian Tires and Batteries Importers. It discusses the business’s establishment over time and how it evolved along with all the issues it faced. The business was established in the 1950s by a greatly hardworking entrepreneur, and his persistence and love for the business enabled him to pass on a highly successful enterprise for his family under the name of Ishak Co, which later changed to Egyptian Tires and Batteries. However, during thi… Show more

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