Innovativer Einsatz Digitaler Medien Im Marketing 2018
DOI: 10.1007/978-3-658-16774-5_1
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Einsatz von Social-Media-Instrumenten in ausgewählten deutschen KMU im Business-to-Consumer-Markt

Christine Piepiorka1,
Lothar Winnen
2
,
Henning Tirrel3
et al.
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