Eksplikasi Kualitas Konten Peran Keluarga Pada Instagram @Kemenpppa

Engliana

2021

BIRCI

Self Cite

English is an essential element in the field of marketing communication. The use of sound and correct language can provide its image for the public to view its brand’s image. The use of foreign language itself is one form of forming a brand image so that the public or potential consumers themselves can see a brand with a more positive image. This study aims to look at the purpose of implementing language choice on the Instagram page of Starbucks Indonesia and Coffee Bean Indonesia in building the brand image of these two global coffee shop brands in Ramadan month and the Eid celebration. This study employs a qualitative approach with an interpretive research paradigm. Laura Oswald’s marketing semiotics is the analytical method used in the current study. This study indicates that Starbucks Indonesia and Coffee Bean Indonesia have different target markets and distinctive brand images. Starbucks Indonesia uses simple words and sentences. Starbucks has a more personal or individual promotion; Coffee Bean Indonesia has a more dynamic approach and has word choices that are immediately related to religion and culture; the image created by Coffee Bean itself is familiar to the Indonesians and their social environment.

Section: Methodsmentioning

confidence: 99%

When Words Matter: Language Choices and Brand Building on Two Global Coffee Shop Retail Brands in Indonesia

Latukolan

Engliana

2021

BIRCI

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“…This study uses a constructivist paradigm with a qualitative approach and uses interpretive methods through critical discourse analysis or CDA to examine, analyze and interpret Najwa Shihab's arguments and attitudes (Marta et al, 2019).…”

Section: B Methodsmentioning

confidence: 99%

Najwa Shihab’s Attitudes in Narasi TV Forming Resistant Discourse to House of Representatives’ Members

Ratnasari

Pangabean

2021

jip

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Each Policy and Performance made by the central government and the Republic of Indonesian House of Representatives will surely attract people’s attention and responses as one responded by Najwa Shihab through a video addressed to the honorable Mister and Mistress House of Representatives members in Narasi TV. This research employed a descriptive-interpretative approach using the theory of Elaboration Likelihood Model and Critical Discourse Analysis method implemented in three analytical phases to study Najwa Shihab’s argumentations and attitudes. The results showed that Najwa Shihab expressed her insights on social relations and identities which were unequal between her and House of Representatives members. The discourse builds her supremacies, thoughts, and ideas to legitimate herself as a people’s representative, directing people’s opinions through argumentations, self-values, and attitudes that tended to be resistant to the House of Representatives members.

“…Mereka harus, dimana paradigma lama mengubah akan dirubah dengan cara mengirim naskah kepada pengelola jurnal. Media daring justru menjadikan pendistribusian informasi tanpa halangan, bahkan bisa diakses dimanapun (Marta, Fernando, & Simanjuntak, 2019). Di sisi lain, hal ini tidak mudah dilakukan, jika dosen tidak mengetahui atau tidak memiliki pemahaman tentang jurnal online.…”

Section: Pendahuluanunclassified

Literasi sistem jurnal berbasis daring dan google cendekia di kalangan akademisi starki

Rustanta²,

Fernando

2020

JKP

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Online journal systems literacy and Google Scholar among Tarakanita College (STARKI) is carried out to bridge the process of transformation from print journals to online journals. Therefore, careful preparation needs to be done both in terms of resources and technical aspects, including lecturers as sources of manuscripts must understand how to work online, as well as the technical ability to manage journals online. The intended participants of this training activity were 34 lecturers and education staff consisting of administrators of the Jurnal Administrasi dan Kesekretarisan and the Jurnal Ilmu Komunikasi and Bisnis, as well as permanent and non-permanent lecturers of STARKI. It is hoped that through mentoring to the STARKI team is the ability to work scientifically independently armed with an understanding of the mechanism of SINTA, ARJUNA, and Google Scholar (GS) and STARKI journals can obtain optimal accreditation. Furthermore, the STARKI journal can be a contribution to education in particular, for the wider community to enjoy the knowledge that can be justified.Keywords: Google Scholar; Literacy; Online Journal System; STARKI. Abstrak Literasi sistem jurnal berbasis daring dan Google Cendekia di Kalangan Akademisi Sekolah Tinggi Tarakanita (STARKI) dilakukan dengan tujuan sebagai menjembatani proses transformasi dari jurnal cetak menuju jurnal daring. Oleh karena itu, perlu persiapan matang baik dari sisi sumber daya maupun dari sisi teknis antara lain para dosen sebagai sumber produsen naskah harus memahami cara kerja daring, juga kemampuan teknis mengelola jurnal secara daring. Peserta yang dituju dari kegiatan pelatihan ini adalah 34 orang dosen dan tenaga kependidikan yang terdiri dari pengelola Jurnal Administrasi dan Kesekretarisan serta Jurnal Ilmu Komunikasi dan Bisnis, serta dosen tetap maupun tidak tetap STARKI. Diharapkan melalui pembimbingan kepada tim STARKI adalah kemampuan untuk bekerja ilmiah secara mandiri berbekal pemahaman mekanisme SINTA, ARJUNA, dan Google Scholar (GS) dan jurnal STARKI dapat memperoleh akreditasi optimal. Selanjutnya, jurnal STARKI dapat menjadi salah satu sumbangan bagi pendidikan khususnya, bagi masyarakat luas dapat menikmati pengetahuan yang dapat dipertanggungjawabkan kebenarannya.Kata Kunci: Google Cendekia; Jurnal Berbasis Daring; Literasi; STARKI.