Eksplorasi Potensi Produk Unggul Desa Untuk Peningkatan Kesejahteraan Ekonomi Keluarga Desa Senang Hati

Abstract

This community service activity aims to provide entrepreneurship counseling to the community so that they can take advantage of the main opportunities to explore the potential (resources) that exist. One of the opportunities that can have a direct economic impact on the community is to explore and optimize the role of the creative industry where the community can create, explore the uniqueness, potential advantages of resources and local wisdom that are owned so as to produce products that have added value. Entrepreneurship counseling in Senang Hati Village, Malimping Sub-district, Lebak Regency, Banten Province, is expected to open insights and knowledge about the essence of utilizing opportunities to creatively process the potential resources owned. Thus, the community can increase their capacity to start a profitable business. To achieve this goal, it is necessary to provide knowledge about the preparation of marketing strategies and product diversification (market segmentation, product development, promotion, branding, packaging).

Pemberdayaan Desa dengan Keunikan Kemasan Produk pada “One Village One Product” di Kecamatan Bontomarannu

“…Hal teresebut sejalan dengan hasil Survey BPS mengidentifikasikan berbagai kelemahan dan permasalahan yang dihadapi UMKM berdasarkan prioritasnya yaitu kurangnya permodalan, kesulitan dalam pemasaran, persaingan usaha yang ketat, kesulitan bahan baku, kurang teknis produksi dan keahlian, kurangnya keterampilan manajerial (SDM) dan kurangnya pengetahuan dalam masalah manajemen khususnya bidang keuangan dan akuntansi (Hadiyati, 2012;Subekti et al, 2024).…”