El deporte como antídoto contra la fragmentación de audiencias: Un estudio exploratorio de los programas más vistos de la televisión en España (1989-2016)

Martín-Guart, Ramón; López-González, Hibai; Cavia, José Fernández

doi:10.4185/rlcs-2017-1206

Cited by 9 publications

(5 citation statements)

References 23 publications

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“…In fact, previous studies have already pointed out the absence of female sports role models in the media [58]. The results of Martín-Guart et al [59] show that men's soccer has acquired special relevance in television content in recent decades, becoming one of the most watched and practiced sports in the world [6,12], which leads to the consideration that an increase in television and media content related to female sport could generate significant increases in sports practice in adolescent females, with this being a very interesting line of research for future investigations.…”

Section: Discussionmentioning

confidence: 91%

Influence of Gender Stereotypes, Type of Sport Watched and Close Environment on Adolescent Sport Practice According to Gender

et al. 2021

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The practice of sport by adolescents is influenced by multiple factors, which could create differences in sports participation according to gender. The objectives of this study were to determine which types of sports were most practiced by adolescent males and females; and to analyze the relationship of gender stereotypes, the type of sport observed and the personal environment, to the type of sport practiced, depending on the adolescent’s gender. To this end, a total of 632 adolescents completed the questionnaire “Lifestyle in Sport with a Gender Perspective”. The results showed significant differences according to gender in the type of sport practiced (p < 0.05), in the membership to sports clubs (p < 0.001), and in the participation in competitions (p < 0.001). It was found that family (p < 0.005) and friends (p < 0.05) were the social agents that most influenced the choice of the type of sport practiced, and that the type of sport watched live (p < 0.005), and in the media (p < 0.001), was related to gender and the type of sport practiced. In contrast, the gender stereotypes of the adolescents themselves were not related to the practice of sports. In conclusion, the environment closest to the adolescents was related to the type of sport practiced by those adolescents.

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Section: Discussionmentioning

confidence: 91%

Influence of Gender Stereotypes, Type of Sport Watched and Close Environment on Adolescent Sport Practice According to Gender

et al. 2021

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“…Canal Plus, the success of which was founded on sports transmissions. Martín-Guart et al ( 2017) discuss the role of sports content, in particular that of football, as an element of value proposition to mitigate the consequences of audience fragmentation in the Spanish TV market. Borges ( 2019) employs the case study methodology to discuss Portuguese Benfica TV and French PSG TV as examples of the diversification of sports clubs into the media industry.…”

Section: Business Models In Sports Media and Betting Companiesmentioning

confidence: 99%

Digital Business Models in Sport

Tomanek¹,

Cieśliński²,

Polasik³

2022

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Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry.Mateusz Tomanek is Assistant Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toruń, Poland, where he teaches management, and the marketing of sport and wellness. He is also the chairman of the organizing committee of the International Scientific Conference Quality in Sport and the Editor-in-Chief of the journal Quality in Sport, and local coordinator for the programme of The Governance & Administration of Leisure and Sports International Master ( GOALS) which is financed under Erasmus Mundus Joint Master Degree.

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“…La televisión se erige como el instrumento clásico por excelencia que difunde y promulga las virtudes del fútbol mundial (Carriedo, 2016;Galeano, 2015). Simbióticamente, el fútbol constituye la única actividad que sobrevive a la fragmentación de la audiencia en el concurrente cambio de paradigma de la oferta televisiva (Martín, López, & Fernández, 2017). En España, el 79.5% de la población española había accedido a espectáculos deportivos por medios audiovisuales, entre los que destaca el fútbol por encima de otros deportes de no motor (71.5%), especialmente en la población masculina (MECD, 2015).…”

Section: Monocultura Deportiva Y Jerga Vehicular En El Valor Educativ...unclassified

“…Television is the classic medium par excellence where the virtues of global football are disseminated and promulgated (Carriedo, 2016;Galeano, 2015). Symbiotically, football is the only activity that has survived audience fragmentation in the concurrent paradigm shift in the range of TV programmes available (Martín, López, & Fernández, 2017). In Spain, 79.5% of the population has viewed sporting events via audiovisual media, including football above all other non-motor sports (71.5%), especially among men (MECD, 2015).…”

Section: Introduction and Literature Reviewmentioning

confidence: 99%

Sports monoculture and vehicular jargon in the educational value of school football in Spain (Monocultura deportiva y jerga vehicular en el valor educativo del fútbol escolar en España)

Orozco

Vázquez

Pérez

et al. 2020

Culture and Education

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The importance and social availability of sport in Spain is presented as a cultural space in which pleasures and dreams are placed. Football occupies a privileged place in the media in a meaningful way, which converges with the consolidation of extracurricular activities and involves elementary schools in a specific way of understanding competition, the management of free time and endemic language at schools. This study uses an ethnographic design, where 21 interviews with teachers and 207 participant observation sessions were held with 101 schoolchildren (96 boys and five girls) who play on 10 school football teams, along with their relatives, friends and coaches as educational referents. The most salient results reveal a monopolization of school free-time spaces through the practice of football, which entails exclusionary microsocial processes if a child does not share the hobby or skills, a one-way media referentiality and children's use of a sports jargon steeped in technicalities and vulgarisms acquired by linguistic immersion. The study concludes with an appeal to the need to adapt adult mediation to the particularities of children's understanding of sports, since the media management of the sport reflects mercantile interests with no educational value or overlap with the curriculum.

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El deporte como antídoto contra la fragmentación de audiencias: Un estudio exploratorio de los programas más vistos de la televisión en España (1989-2016)

Cited by 9 publications

References 23 publications

Influence of Gender Stereotypes, Type of Sport Watched and Close Environment on Adolescent Sport Practice According to Gender

Influence of Gender Stereotypes, Type of Sport Watched and Close Environment on Adolescent Sport Practice According to Gender

Digital Business Models in Sport

Sports monoculture and vehicular jargon in the educational value of school football in Spain (Monocultura deportiva y jerga vehicular en el valor educativo del fútbol escolar en España)

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