Ambitos
 2020
DOI: 10.12795/ambitos.2020.i48.11
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El emplazamiento inverso como estrategia de comunicación corporativa para HBO: el caso de True Blood

Víctor Álvarez Rodríguez1

Abstract: El emplazamiento inverso como estrategia de comunicación corporativa para HBO: el caso de True Blood The reverse product placement as a corporate communication strategy for HBO: The True Blood case

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