El Parque Agrario: estructura de preservación de los espacios agrarios en entornos urbanos en un contexto de cambio global

Moratalla, Ana Zazo

doi:10.20868/upm.thesis.39083

Cited by 1 publication

(3 citation statements)

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“…Agrarian or agricultural parks emerged in Europe in 1993 with the creation of the Agricultural Park of Southern Milan in Italy (Branduini, 2020; Laviscio et al , 2016). Created to revitalize a deteriorating agrarian sector, agrarian parks seek to cope with the progressive fragmentation and transformation of agricultural areas due to inexorable urban and industrial expansion (Simón Rojo et al , 2012; Yacamán Ochoa, 2018; Moratalla, 2015). Inspired by the Milanese case, Ferraresi and Rossi (1993) define an agricultural park as:[…] a regional structure destined to primary production, to its protection and valorization, with a secondary objective of cultural and recreational enjoyment of citizens in terms of compatibility with the main activity (Yacamán Ochoa and Moratalla, 2015, p. 15).…”

Section: Introductionmentioning

confidence: 99%

“…Agrarian parks are seen as a tool of governance that improve sustainability and regional cohesion through “food sovereignty” (Moratalla, 2015, p. 1), while preserving the natural and landscape heritage. As Matarán Ruiz (2013, p. 73) warns, to achieve sustainable peri-urban agrarian areas there needs to be a guarantee of “processes of constant social participation”, linked to agreements between public administrations and the different regional agents, which tend to be very diverse and fragmented.…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Local and sustainable production as vectors of an agrarian branding strategy in Catalonia: case study of the Baixa Tordera

Vela

Portet

Compte-Pujol

et al. 2023

JPMD

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Purpose This paper aims to analyse the implications in terms of economic promotion and local development that ensue from the implementation of a strategy of agrarian branding in five municipalities in the Baixa Tordera region (Catalonia, Spain). Design/methodology/approach The research follows a case study logic. First, five focus groups were designed and distributed by sectors of activity. Second, six in-depth interviews were scheduled with opinion leaders from the region. Finally, a survey open to all inhabitants was set up on the town councils’ websites. Findings The brand understood as a device removed from the connotations of indiscriminate marketing should guarantee the following elements in its deployment and implementation: knowledge, recognition, complicity, development and denomination of origin. Practical implications This research contributes to improve the management models of agrarian spaces, but it also helps expand the research background on studies on agrarian branding. Originality/value The place brand must become something close to a denomination of origin that, informally, invites us to define the future of this agrarian area. It therefore also affects the complexity of the planning and development of this area which, from now on, must necessarily be supramunicipal. In this way, the brand needs to offer a holistic vision of the region to all the agents that work in the strategic and urban planning of the five municipalities under study.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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