El rol de fact-checkers de los influencers españoles de la alimentación en Instagram

Argiñano, Jose Luis; Goikoetxea-Bilbao, Udane

doi:10.5354/0719-1529.2021.64567

Cited by 4 publications

(3 citation statements)

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“…El influencer se puede definir como una versión moderna del líder de opinión tradicional cuyo valor reside en saber combinar sus labores de prescriptor con la custodia y administración de su marca personal (Fernández-Gómez, Hernández-Santaolalla & Sanz-Marcos, 2018) para fortalecer la conexión con la audiencia y garantizar su fidelidad (Brems et al, 2017). Esta fidelidad entronca con un concepto difuso como es el engagement, que también se identifica con significantes como compromiso o interacción (Mitchelstein et al, 2018;Argiñano y Goikoetxea, 2021).…”

Section: Influencer Y Engagementunclassified

“…: actividades del influencer de carácter íntimo… 4. Tipo de fake news: para su definición se ha reparado en trabajos previos (Tandoc, Ling & Lim, 2018, Salaverría et al, 2020, Argiñano y Goikoetxea, 2021. Tras un análisis preliminar del contenido objeto de estudio, hemos adoptado una opción con cinco tipos de fake news, definidos así: a) Propaganda: se falsean datos para animar a consumir un producto concreto.…”

Section: Metodologíaunclassified

“…La preeminencia de los contenidos relacionados con la temática de la alimentación saludable, constatada en este trabajo, coincide con los resultados de otras investigaciones (Argiñano y Goikoetxea, 2021. Los ultraprocesados, de manera general, aparecen menos, pero es apreciable su presencia cuando se computan únicamente las publicaciones sobre fake news.…”

Section: Discusión Y Conclusionesunclassified

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La verificación se centra en Twitter: análisis del 'fact checking' de los nutricionistas españoles en redes sociales

Argiñano

Bilbao

González

2023

ZER- Rev. estud. comun.

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El creciente interés en la sociedad por la alimentación, el éxito de los nutricionistas y dietistas como influencers y la facilidad con la que las mentiras se extienden por las redes sociales forman un triángulo de interés. El objetivo de este trabajo es analizar la labor de los nutricionistas españoles como verificadores de información en Twitter, Facebook e Instagram, en 2019. Los resultados indican que en su labor de fact-checkers los nutricionistas prefieren Twitter a Instagram y a Facebook y que existe un sesgo de género. Los nutricionistas realizan una labor como fact-checkers poco activa y organizada, y sin tecnificación.

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Section: Influencer Y Engagementunclassified

Section: Metodologíaunclassified

Section: Discusión Y Conclusionesunclassified

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La verificación se centra en Twitter: análisis del 'fact checking' de los nutricionistas españoles en redes sociales

Argiñano

Bilbao

González

2023

ZER- Rev. estud. comun.

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Ibero-American journalism in the face of scientific disinformation: Fact-checkers’ initiatives on the social network Instagram

Martín-Neira,

Trillo-Domínguez,

Olvera-Lobo

2023

EPI

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The fight against disinformation is one of the major battles that journalism has had to face in recent years, especially after the coronavirus pandemic. As a counterbalance, “fact-checker” news media –platforms that have an important role in verifying whether or not the content circulating is true and that have harnessed the benefits of social networks, in spite of the difficulties inherent in these applications, to disseminate reliable and fact-checked content– have emerged. This study aims to explore how 10 prominent fact-checking accounts in Ibero-America use the social network Instagram to debunk false information, focusing in particular on the field of science and health. Applying a content analysis method using a checklist with quantitative and qualitative indicators, a total corpus of 240 posts from the first half of 2022 was obtained. The results allow us to determine which type of hoax has been used most as well as whether Twitter, Facebook, and WhatsApp are used for its dissemination. It was observed that health topics are the ones that attract the greatest interest from fact-checker accounts when it comes to creating fact-checks, and they tend to use static images or slide mode as opposed to video. In addition, they tend to use formal language in their presentation. This study also reveals that there were no instances of interaction with followers. While fact-checker accounts extensively use Instagram owing to its visual capabilities, they do not necessarily take advantage of its graphic potential. In addition, it was concluded that coronavirus is still a relevant topic for fact-checker media outlets, which must constantly refute the hoaxes that are mostly spread through social networks.

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The figure of the influencer under scrutiny: highly exposed, poorly regulated

González-Díaz,

Quiles-Soler,

Quintas-Froufe

2024

Front. Commun.

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The figure of the influencer has generated an increase in their presence on social networks. Their ability to create content, their credibility and their identification with the consumer represent an added value in commercial communication. However, their disclosures are controversial due to the lack of transparency and differentiation between their commercial and opinion content. The absence of a clear definition of an influencer, the need to regulate their actions and the difficulty of identifying the commercial content of their publications are evidence of the concern to regulate their activity. The aim of this paper is to analyze, in the European context, the specific regulations on commercial disclosures by influencers, as well as to ascertain the point of view of the agents involved. To this end, a content analysis of the guidelines, regulations and/or laws of 24 European Union countries is carried out, complemented by an ad hoc questionnaire that brings together different aspects that can be defined and delimited. The results show a lack of unanimity in the rules and regulations governing influencers, as well as a manifest concern on the part of professionals in the sector to determine their communications. Only two countries, France and Spain, have specific legislation on the subject, limiting commercial disclosure to the existence of consideration and/or number of followers. It is clear that the existing guidelines are, in most cases, more comprehensive in terms of transparency guidelines for identifying advertising than the regulatory texts. The findings question whether the path of legislation is the right one, or whether efforts should instead focus on media and advertising literacy for both influencers and consumers.

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El rol de fact-checkers de los influencers españoles de la alimentación en Instagram

Cited by 4 publications

References 20 publications

La verificación se centra en Twitter: análisis del 'fact checking' de los nutricionistas españoles en redes sociales

La verificación se centra en Twitter: análisis del 'fact checking' de los nutricionistas españoles en redes sociales

Ibero-American journalism in the face of scientific disinformation: Fact-checkers’ initiatives on the social network Instagram

The figure of the influencer under scrutiny: highly exposed, poorly regulated

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