Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study

Bigné, Enrique; Llinares, Carmen; Torrecilla, Carmen

doi:10.1016/j.jbusres.2015.10.119

Cited by 109 publications

(90 citation statements)

References 26 publications

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“…The ET metrics used as indicators of cognitive load were (i) average fixation duration and (ii) the number of fixations per second, which are frequently used metrics by many researchers when studying individual differences e.g., [12,15,16]. Average fixation duration is useful to study attentional procedures to one specific stimulus, whereas the number of fixations per second reveals the speed of attention [17].…”

Section: Methodsmentioning

confidence: 99%

EEG & Eye Tracking User Experiments for Spatial Memory Task on Maps

Keskin

Ooms

Doğru

et al. 2019

IJGI

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The aim of this research is to evaluate the use of ET and EEG for studying the cognitive processes of expert and novice map users and to explore these processes by comparing two types of spatial memory experiments through cognitive load measurements. The first experiment consisted of single trials and participants were instructed to study a map stimulus without any time constraints in order to draw a sketch map afterwards. According to the ET metrics (i.e., average fixation duration and the number of fixations per second), no statistically significant differences emerged between experts and novices. A similar result was also obtained with EEG Frontal Alpha Asymmetry calculations. On the contrary, in terms of alpha power across all electrodes, novices exhibited significantly lower alpha power, indicating a higher cognitive load. In the second experiment, a larger number of stimuli were used to study the effect of task difficulty. The same ET metrics used in the first experiment indicated that the difference between these user groups was not statistically significant. The cognitive load was also extracted using EEG event-related spectral power changes at alpha and theta frequency bands. Preliminary data exploration mostly suggested an increase in theta power and a decrease in alpha power.

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Section: Methodsmentioning

confidence: 99%

EEG & Eye Tracking User Experiments for Spatial Memory Task on Maps

Keskin

Ooms

Doğru

et al. 2019

IJGI

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“…Nowadays, new evaluation methods, such as neuroscientific tools, are beginning to be used [46][47][48]. Among them are face reading, eye tracking, electroencephalogram signals (EEG), galvanic skin conductance, functional magnetic resonance imaging (FMRI), and positron emission tomography (PET), and they are used to evaluate different aspects of website performance [48].…”

Section: Methodsmentioning

confidence: 99%

“…In terms of the analytical approach, much research refers to a series of indicators that can be grouped into four main classes; these are commercial, technical, content-related, and design-related [45][46][47][48][49][50]. Some researchers introduce the perspective of market orientation.…”

Section: Methodsmentioning

confidence: 99%

Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain

et al. 2018

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Abstract:The impacts of climate change are affecting ski tourism in Europe's southernmost ski resorts, such as those in France, and Spain. This is leading to changes in the scheduling of activities which, in turn, imply changes in how ski resorts are managed. The main aim of this work is to analyze whether ski resort websites are developing an effective marketing strategy and if they are adapted to e-commerce and the needs of contemporary society, including the adaptations needed to better face climate change and the stagnation the sector is suffering. In order to achieve this, we have developed a model to analyze ski resort websites; it is based on web content analysis, taking four factors into account: information, communication, e-commerce, and additional functions. We will, secondly, apply the eMICA (Extended Model of Internet Commerce Adoption) methodology to analyze the maturity of such e-commerce activities in ski tourism. Fifty-two ski resorts in Spain and 173 in France were analyzed. Results show that, while alpine ski resorts in general, and those in France in particular, are better prepared, resorts still have to facilitate more effective communication and interaction with their target public. A minority of resorts provide information on environmental certifications and snowmaking.

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“…For example, van't Riet et al (2016) and Ketelaar et al (2018) used a CAVE system to investigate the effect of location-based advertising on attitudes and the intention to buy the advertised product. Moreover, CAVE systems have been combined with eye tracking to examine consumer choice, eye movement, and store navigation (Bigné, Llinares, & Torrecilla, 2016), an approach that has also been discussed in detail by Meißner, Pfeiffer, Pfeiffer, and Oppewal (2019).…”

Section: Validation Of Shopper Metrics In Desktop Vsssmentioning

confidence: 99%

An exploratory investigation of shopper behaviour in an immersive virtual reality store

Schnack

Wright

Holdershaw

2019

J of Consumer Behaviour

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Shopper research has long been undertaken with physical simulated stores and desktop‐operated virtual stores. However, recent developments in motion‐tracked virtual reality offer a range of new possibilities for research using immersive walk‐around virtual simulated stores. To date, there is little knowledge published on the authenticity of shopper behaviour in such immersive virtual environments. The present study therefore reports exploratory results from 153 multicategory shopping trips conducted in an immersive virtual convenience store. Observed shopper metrics and theoretical effects are compared with equivalent data obtained from published sources and found to be consistent across all measures. Specifically, shoppers purchase a plausible share of private label brands, more private label brands in lower consumption pleasure product categories, more products from higher compared with lower shelf positions, make a plausible proportion of impulsive purchases, and spend less time inspecting familiar versus unfamiliar brands. Further, time in‐store, total spending, and product handling time are higher for women than for men. These exploratory findings show that participants continue to exhibit realistic shopper behaviours in an immersive virtual simulated store. Such stores are therefore a cost‐effective alternative to other methods for measuring consumer behaviour. They offer significant potential for innovative experimental designs in consumer research, as well as potential for future use as a digital shopping channel.

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Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study

Cited by 109 publications

References 26 publications

EEG & Eye Tracking User Experiments for Spatial Memory Task on Maps

EEG & Eye Tracking User Experiments for Spatial Memory Task on Maps

Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain

An exploratory investigation of shopper behaviour in an immersive virtual reality store

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