This version is available at https://strathprints.strath.ac.uk/59161/ Strathprints is designed to allow users to access the research output of the University of Strathclyde. Unless otherwise explicitly stated on the manuscript, Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Please check the manuscript for details of any other licences that may have been applied. You may not engage in further distribution of the material for any profitmaking activities or any commercial gain. You may freely distribute both the url (https://strathprints.strath.ac.uk/) and the content of this paper for research or private study, educational, or not-for-profit purposes without prior permission or charge.Any correspondence concerning this service should be sent to the Strathprints administrator: strathprints@strath.ac.ukThe Strathprints institutional repository (https://strathprints.strath.ac.uk) is a digital archive of University of Strathclyde research outputs. It has been developed to disseminate open access research outputs, expose data about those outputs, and enable the management and persistent access to Strathclyde's intellectual output. It is generally accepted that the transition into the twist-bend nematic phase (NTB) is driven by an elastic instability related to the reduction of the bend elastic constant. Here we use a molecular-statistical theory to show that sufficiently strong polar interactions between bent-shaped molecules may lead to experimentally observed reduction of the bend elastic constant in the nematic phase even if electrostatic dipole-dipole interactions are not taken into account. We propose a simple model of bent-core particles and derive explicit analytical expressions which enable one to understand how polar molecular shape affects the elastic constants, and, in particular, the important role of the bend angle. Numerical graphs showing temperature variations of all elastic constants are also presented including the variation of the bend and splay elastic constants before and after the renormalization determined by local polar order of molecular steric dipoles and the corresponding polar correction to the one-particle distribution function.