The provision of financial services in rural Australia is a significant public policy issue, reflected in the high level of media and political interest in the recent spate of branch closures. There are, however, many aspects of the current debate regarding the delivery of financial services to rural communities that are, at best, less than ideal and, at worst, erroneous. Using telephone directories for New South Wales, nonmetropolitan bank branch listings for the period 1981 to 1998 were collated. A recategorisation of these data according to the Rural, Remote and Metropolitan Areas classification reveals, amidst a spatial realignment of financial service provision, that rural and remote New South Wales have been disproportionately affected by a relatively recent and concerted withdrawal of services. The research demonstrates that corporate-level responses to increased competition within the financial system are significantly more important in deciding rural access to banking services than local and regional population trends. Indeed, twothirds of rural localities that have lost branches had experienced healthy population growth during the study period. In the wake of the postderegulation reconfiguration of the bank branch network, the socioeconomic marginalisation of rural communities is being compounded, a process of 'financial exclusion' recognised in other parts of the developed world.The Australian financial sector has been in an almost ceaseless phase of restructuring since its deregulation in 1983. In large part, this restructuring is being driven by the sheer complexity and rapidity of financial trading in the rest of the globe, which itself is being aided by the ongoing revolution in information and communication technologies. During this postderegulation era, the regulatory apparatus and financial institutions central to the Australian financial system have undergone dramatic 182