2013
DOI: 10.1016/j.cede.2012.07.002
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Elección de canal de compra y estrategia multicanal: internet vs. tradicional. Aplicación a la compra en una cadena de supermercados

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Cited by 12 publications
(7 citation statements)
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“…The internet has been a relevant distribution channel and promotion tool for organizations for several years. However, as Arce-Urriza and Cebollada-Calvo [1] indicate, although online shopping sales are still low compared to offline sales, their growth rates are much higher, which suggests that the proportion of online sales will be even higher in the future. This paper focuses on the study of self-consciousness and its influence on the adoption of online shopping.…”
Section: Introductionmentioning
confidence: 99%
“…The internet has been a relevant distribution channel and promotion tool for organizations for several years. However, as Arce-Urriza and Cebollada-Calvo [1] indicate, although online shopping sales are still low compared to offline sales, their growth rates are much higher, which suggests that the proportion of online sales will be even higher in the future. This paper focuses on the study of self-consciousness and its influence on the adoption of online shopping.…”
Section: Introductionmentioning
confidence: 99%
“…The Internet has been a relevant distribution channel and promotion tool for organizations for several years. But, as Arce-Urriza and Cebollada-Calvo [1] indicate, although online shopping sales are still low compared to offline sales, their growth rates are much higher, which suggests that the proportion of online sales will be even higher in the future. This paper focuses on the study of self-consciousness and its influence on the adoption of online shopping.…”
Section: Introductionmentioning
confidence: 99%
“…Regarding the sociodemographic profile, the literature relates the online buyer profile with a man (e.g. Arce-Urriza and Cebollada-Calvo, 2013;Dholakia and Uusitalo, 2002;Kwak, Fox and Zinkhan, 2002), of high income level (e.g. Forsythe and Shi, 2003;Kwak, Fox and Zinkhan, 2002;Soopramanien and Robertson, 2007;Swinyard and Smith, 2003) and a high educational level (Dholakia and Uusitalo, 2002;Nueno, 2013) consumer.…”
Section: Multichannel Consumer Qualitiesmentioning
confidence: 99%
“…However, research relative to what may be the internal factors that predispose to the multi-channel consumer is still at an early stage (Neslin et al, 2006;Verhoef, Neslin and Vroomen, 2007), and issues concerning the reasons that lead consumers to select a channel or another for their purchases remains very relevant (Arce-Urriza and Cebollada-Calvo, 2013). In this regard, Balasubramanian, Raghunathan and Mahajan (2005) emphasize the need of conducting studies about channel choice from the viewpoint of the consumer in a multichannel environment.…”
Section: Introductionmentioning
confidence: 99%
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