“…Regarding the sociodemographic profile, the literature relates the online buyer profile with a man (e.g. Arce-Urriza and Cebollada-Calvo, 2013;Dholakia and Uusitalo, 2002;Kwak, Fox and Zinkhan, 2002), of high income level (e.g. Forsythe and Shi, 2003;Kwak, Fox and Zinkhan, 2002;Soopramanien and Robertson, 2007;Swinyard and Smith, 2003) and a high educational level (Dholakia and Uusitalo, 2002;Nueno, 2013) consumer.…”