“…As most campaign information still reaches voters through mass-media outlets (Hillygus, 2005;Nadeau and Lewis-Beck, 2012), political actors have a strong incentive to try to influence their agenda. Plenty of scholars offer deep strategic thinking about which issues should be chosen, how to select them, and for what purpose (Hillygus and Shields, 2014;Lees-Marshment, 2014;Vavreck, 2009).…”