The electric quadrupole transitions between 0 + , 2 + , and 4 + states in 12 C are investigated in a 3α model. The three-body wave functions are obtained by means of the hyperspherical adiabatic expansion method, and the continuum is discretized by imposing a box boundary condition. Corresponding expressions for the continuum three-body (3α) bremsstrahlung and photon dissociation cross sections are derived and computed for two different α-α potentials. The available experimental energy dependence is reproduced and a series of other cross sections are predicted. The transition strengths are defined and derived from the cross sections, and compared to schematic rotational model predictions. The computed properties of the 12 C resonances suggest that the two lowest bands are made, respectively, by the states {0 For the second band, the transitions are also consistent with a rotational pattern, but with the three alphas in an aligned arrangement.